Integrated Marketing Agency at Fairtrade International

Scope of work

The selected agency will be responsible for:

• Campaign ideation – since the campaign will be 3 months, the agency will come up with the ideation while taking advantage of the different calendar seasons such as the festivities in December.
• Multi-media content creation for all Fairtrade Africa Marketplace’s social media platforms. I.e. Instagram, Facebook, X, LinkedIn, TikTok, WhatsApp, YouTube and Email. This content might need translation to French for the Ivory Coast market.
• Creation of digital media assets to be used by Fairtrade licensees and retailers in the aforementioned markets. These could be graphics and reels.
• Public relations

Campaign Milestones

• Detailed campaign plan outlining strategies, budget and timelines.
• Campaign execution
• Monthly progress reports with analytics and insights.
• Final campaign report with performance analysis and recommendations.

Deliverables

• An impactful and actionable campaign plan.
• Development of campaign assets as required.
• Community management.
• KPI reporting.

Timelines

• Proposal Submission Deadline: Friday, 23rd August 2024
• Internal review of proposals: By 2nd September 2024
• Contracting of agency: By 10th September 2024
• Campaign planning and approval: By 24th September
• Asset development and approval: By 30th September
• Campaign Kick-Off: October 1, 2024
• Campaign End and Reporting: December 31, 2024

Required Qualifications

• The agency should have a proven track record in executing short-term, consumer-facing campaigns. Relevant industry experience in sectors such as FMCG, retail, or sustainability is crucial.
• The agency must demonstrate strong abilities in campaign strategy development and creative execution, delivering innovative concepts across multiple channels. Expertise in media planning and buying is also essential.
• Extensive experience in the Fast-Moving Consumer Goods (FMCG) industry as well as General Trade, Modern Trade and Online Trade.
• In-depth knowledge of local market dynamics and consumer behaviour is essential.
• A dedicated team with relevant qualifications and experience in campaign strategy, creative direction, media planning/buying, and data analysis is required.