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  • Posted: Feb 4, 2026
    Deadline: Not specified
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  • The Adaptis Group Africa, a market leader in growth and innovation through key portfolio companies across the continent.


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    Junior Copywriter

    Responsibilities:

    • Content Creation and Development:
    • Write engaging and persuasive copy for various mediums, including digital ads, websites, blogs, email campaigns, and social media.
    • Develop creative concepts, taglines, and slogans to enhance branding and campaign messaging.
    • Adapt writing style and tone to meet the unique requirements of each client and project.
    • Ensure all copy adheres to brand guidelines and maintains a consistent voice.
    • Campaign Ideation and Strategy:
    • Collaborate with the creative and strategy teams to develop impactful campaign ideas.
    • Contribute to the ideation process, providing innovative concepts and creative insights.
    • Participate in brainstorming sessions to generate fresh ideas for client campaigns and pitches.
    • Analyze campaign briefs to understand client objectives, target audiences, and key messages.
    • Editing and Proofreading:
    • Review and edit content to ensure accuracy, clarity, and consistency.
    • Proofread materials for grammatical errors, spelling issues, and alignment with brand tone.
    • Provide feedback and suggestions to improve the quality and impact of creative outputs.
    • Research and Insights:
    • Conduct in-depth research on client industries, competitors, and audiences to inform content.
    • Stay updated on market trends, consumer behaviour, and emerging platforms to create relevant and impactful copy.
    • Leverage data insights and analytics to optimize content performance.
    • Cross-Platform Writing:
    • Create optimized content for search engines (SEO), ensuring visibility and engagement.
    • Develop scripts for video ads, voice-overs, and animations to enhance multimedia campaigns.
    • Write compelling headlines, CTAs, and body copy for PPC ads, landing pages, and newsletters.
    • Collaboration with Teams:
    • Work closely with designers, Videographers, and account managers to align copy with visual and strategic elements.
    • Collaborate with clients to gather feedback and refine content based on their needs.
    • Act as a brand guardian for assigned clients, ensuring all communications align with their identity.
    • Campaign Analysis and Reporting:
    • Measure and analyze the effectiveness of campaigns and content through engagement metrics.
    • Provide detailed reports on content performance and make recommendations for improvement.
    • Iterate and optimize copy based on campaign results and audience feedback.
    • Client Interaction:
    • Attend client meetings to present ideas, gather insights, and discuss project briefs.
    • Deliver persuasive presentations of creative concepts and campaign strategies.
    • Build strong relationships with clients to understand their needs and exceed their expectations.
    • Cross-Functional Collaboration:
    • Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise.
    • Participate in and deliver on projects or tasks assigned from other Business Units.

    Requirements

    • Educational Competency
    • Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.

    Relevant Experience

    • Minimum of 2 years of experience in copywriting or content creation, preferably in an agency setting.
    • Proven track record of creating successful campaigns and high-impact content across multiple platforms.
    • Experience in client-facing roles and managing feedback to refine creative outputs.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Adaptis Africa on careers.adaptis.africa to apply

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