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  • Posted: Nov 16, 2022
    Deadline: Not specified
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    Watu Credit Limited is a dynamic and fast-growing non-bank finance company. Watu Credit Limited harnesses technology to offer unsecured lending, primarily via mobile services. We aim to become the leading African provider of a broad set of inclusive financial products, delivered through technology in a fast, efficient and professional manner.
    Read more about this company

     

    Junior Digital Account Manager

    Job Purpose

    Leverage digital channels to drive Watu's digital presence whilst supporting the development and execution of digital strategies.

    Key Responsibilities:

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
    • Design, build and maintain Watu social media presence on various platforms.
    • Analyze the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
    • Brainstorm new and creative growth strategies
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize the user experience
    • Act as a point of contact between the Watu Gari and Brand team to address any digital management/ brand queries or concerns.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
    • Instrument conversion points and optimize user funnels

    Knowledge, Skills and Experience required:

    • University degree
    • 3 years’ experience in digital marketing communications
    • Certification in Digital Marketing will be an added advantage
    • Demonstrable experience with social media and digital platforms is required
    • Proficiency with various digital marketing tools id required
    • Sound understanding of digital best practice.
    • Integrity and professional skills
    • Attention to details
    • Ability to work independently and proactively
    • Team player and good communicator

    Method of Application

    Interested and qualified? Go to Watu Credit Limited on jobs.smartrecruiters.com to apply

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