Junior Marketing Business Analyst at British American Tobacco (BAT)

The role is responsible for understanding business requirements & processes and for identifying business technology and/or process opportunities, working with business & DBS managers to develop, implement and maintain solutions which deliver business value within agreed timelines and budget. The role will have a focus on finding solutions for the Marketing Function of the company.

WHAT YOU WILL BE ACCOUNTABLE FOR

Lead / contribute to:

• Establishing the contribution that technology can make to business objectives using a range of techniques such as eliciting & documenting requirements with stakeholders, conducting feasibility studies, producing business models, preparing business cases, usability requirements analysis and usability evaluation
• Identifying and obtaining agreement on the requirements / features which will be most beneficial to the business
• Providing input to and/or assist in
  • ensuring compliance with agreed best practices
  • preparing operational/implementation DBS plans, budget proposals, resourcing plans, and project plans
  • creation and maintenance of DBS strategies
• Identifying and raising issues impacting the execution of strategic / operational / project plans
• Understanding the overall Enterprise Architecture and assess degree of conformance of existing and new business processes
• Overseeing implementation of solutions – checking against the initial requirements.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Degree in IT
• Ability to interpret the business DBS and functional strategies, understand the Area/Cluster operating model, and the implications actions in one area have on other functions. Understand the background, issues and implications of company and functional strategic imperatives
• Experience addressing Customer Activation, Route to Customer and Route to Market Business Challenges and offering Digital Business Solutions
• Experience using Microsoft Office Package and Systems used in Trade Marketing and Distribution (CRM, PowerApps)
• Able to lead with ambiguity, to handle conflict, to drive accountability and empower team and those collaborating with the role  
• Resilient, with continuous learning zeal
• Open to travel as part of the role.