Kenya Eye Rafiki Program Business Developer at Centum Learning Ltd

 The role of the Kenya Eye Rafiki Program Business Developer will be to:

1. Work with the training partner team to support the newly trained Eye Rafikis to set up their shop (shop set up and primary shop verification) ;    
2. Fulfill the tasks expected during the handholding period according to the Handholding Standard Operating Procedure that includes (not exhaustive) : supply chain support and products supply ; Sales report collection
3. Manage the Eye Rafikis network once the training period is over (after the 10-month-holding)
4. Generate demand and increase footfall at each Eye Rafikis shop
5. Deploy or ensure deployment of initiatives designed by the central 2.5 NVG Team to increase the impact of the Eye Rafikis operations

SCOPE AND RESPONSIBILITIES

The Kenya Eye Rafiki Program Business Developer will be in charge of:    

• Monitoring inventory
• Reporting Sales
• Collecting payments
• Delivering products
• Growing the Eye Rafikis business
• Supporting Vision Screening Events
• Launching New Products
• Training the Eye Rafikis on new products
• Providing necessary marketing support and training in optical dispensing wherever require.
• Understanding each POS business activity through thorough sales data reporting and consumers base understanding
• Efficient organization of the support to the Eye Rafiki network
• Motivating the Eye Rafikis (create regular sales contests and insure frequent communication for this contests)
• Identifying challenges and providing solutions/coaching
• Sharing best practices of well-performing Eye Rafikis
• Providing continuous improvements suggestion and deploying those improvements
• Deploying digital tools (direct responsibility)
• Deploying new training approaches (in collaboration with the training partner)
• Deploying new refraction tools (in collaboration with the optometrist in the team)
• Deploy social media initiatives / campaigns / tools / training

MAIN KEY PERFORMANCE INDICATORS OF THE ROLE

• Eye Rafiki footprint expansion è Number of new Eye Rafikis shop open (over a certain period)
• Eye Rafiki business model sustainability è shop profitability targets ; business duration of each shop (i.e. number of shops still open after X months)
• Number of wearers generated by his/her Eye Rafiki shops portfolio
• Revenue generated for 2.5 NVG
• KPIs related to social media tools deployment and usage

Reporting Lines, management and animation role

• Reporting Lines : hierarchical to the 2.5 NVG Manager for Kenya
•  Management: no management
• Animation : animation of a retail network

PlaceS of work and travelS

1. Position located in Nakuru, Kenya
2. Travels expected (in neighboring counties and to Nairobi) at least 70% of the time

Skills, expertise and background

Key characteristics :

• 3 years of proven experience in sales roles (preferably in any of the following sectors: Optical retail business, FMCG, Consumer Durables)
• Advantage to have Consumer Goods, Medical or Pharmaceutical industry experience
• Basic knowledge about merchandising at the POS level
• Able and willing to travel and be on the rural field most of the time
• Self-motivated and tenacity to follow-up
• Autonomous to organize his/her activity to deliver expected results and objectives
• Interpersonal skills to motivate people
• Advantage to have prior experience managing some Account/Relationship, Customer Network or Supply Chain/Product Delivery

Education and qualification :

• Degree in marketing or sales and/or finance. Degrees in any other discipline should be completed with masters in the listed subjects.
• Extensive previous experience in business development /sales & marketing with a proven record of accomplishment, preferably in a Fast-Moving Consumer Goods company and/or an organization with market coverage in “Non-Urban” areas.

1. Good communication skills in local language
2. Experience in delivering operational goals.
3. Basic understanding of financial statements (Income, Balance, Cash Flow)
4. Good knowledge of Microsoft Excel and/or Google Sheet
5. Good knowledge of corporate communication tools such as emails, chats, shared calendars, video conferencing