Marketing Manager at Kenya Film Commission

JOB REF NO: KFC/HRA/MM/2022-1 POST

Job Purpose

• This cadre is responsible for marketing the Kenya Film Industry both locally and internationally.
• The officer will report to the Director Film Marketing and Distribution and will responsible for:
• Initiating development, implementation and review of marketing plans, policies, strategies, guidelines, standards and procedures;
• Coordinating development, promotion and marketing of the film industry in the local and international markets;
• Promoting and marketing Kenya locally and internationally as a filming destination;
• Managing the creation and planning of marketing campaigns for the film industry;
• Formulating and implementing promotional and advertising strategies in liaison with distributors, film studios and filmmakers;
• Liaising with local and foreign producers and distributors for marketing and promotion of film industry;
• Coordinating market research on current trends in the film industry;
• Promote preference and demand for local productions among Kenyan audiences; Coordinating organization of festivals and events to market and celebrate the Kenyan film industry.
• Coordinating monitoring of the digital media and editorial calendar to ensure content is timely, relevant and engaging.
• Coordinating monitoring of the digital media and editorial calendar to ensure content is timely, relevant and engaging.

Person Specifications

• Have a minimum of ten (10) years’ relevant work experience, five (5) of which should have been in a management position;
• Have Bachelor’s degree in any of the following disciplines: Marketing, Business Administration/Management, or equivalent qualification from a recognized institution;
• Have Master’s degree in any of the following disciplines: Marketing, Business Administration/Management, Strategic Management or equivalent qualification from a recognized institution will be an added advantage;
• Be a member of a professional body where applicable;
• Certificate in Management course lasting not less than four (4) weeks from a recognized institutions will be an added advantage;
• Be Proficient in computer applications;
• Demonstrated a high degree of professional competence, managerial and administrative capability as reflected in work performance and results; and
• Meet the requirements of Chapter Six of the Constitution.