Key Accounts Manager (Supermarkets) at Brites Management

DUTIES AND RESPONSIBILITIES

Sales Management:

• Develop and implement strategic sales plans to achieve monthly sales targets for the team and individual members.
• Ensure effective distribution of alcoholic products to supermarkets, hypermarkets, and fueling stations.

Account Management:

• Develop and maintain strong relationships with key supermarket accounts to maximize sales opportunities.
• Serve as the primary point of contact for assigned accounts, addressing inquiries and resolving issues promptly.

Product Knowledge Development:

• Develop a deep understanding of the company’s product offerings and effectively communicate their benefits to team members and clients.

Product Listing and Launching:

• Strategically identify and secure product listings in supermarkets, ensuring optimal shelf placement and visibility.
• Plan and execute product launches, coordinating with marketing and promotions teams to create impactful campaigns.

Supermarket Engagement:

• Maintain strong relationships with key supermarket accounts, conducting daily visits to monitor stock levels, order placements, and the performance of sales reps and merchandisers.
• Ensure sufficient stock is available on shelves and that orders are placed on time.

Sales Strategy Development:

• Analyze market trends, competitor activity, and customer feedback to inform sales strategies and identify growth opportunities.
• Set monthly and quarterly sales targets in collaboration with the management team and develop actionable plans to achieve them.

Team Supervision:

• Lead, motivate, and supervise a team of merchandisers and promoters to ensure effective execution of brand strategies at the store level.
• Conduct regular performance reviews and provide training to enhance team capabilities and performance.

 Reporting and Analytics:

• Prepare detailed sales reports and forecasts, providing insights into account performance and market dynamics.
• Utilize data to drive decision-making and adjust strategies as necessary.

Collaboration:

• Work closely with marketing and product development teams to align on brand messaging and promotional strategies.
• Liaise with logistics and supply chain teams to ensure timely delivery of products and adequate stock levels at retail locations.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Must have 5 to 10 years of experience in sales within the alcoholic beverage industry.
• Extensive knowledge of wines and spirits and experience with listing products in supermarkets.
• Proven experience in launching new brands and promoting them effectively.
• Strong ability to manage and lead a team of sales professionals.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical skills to assess market trends and performance data.
• Proficient in Microsoft Word, Excel, and Outlook.