Lead Recruiter - Employer Brand at McKinsey & Company

WHO YOU'LL WORK WITH

You will be part of our regional recruiting team, and you’ll have the opportunity to partner with internal clients to scope out multi-channel communications approaches that will support more effective hiring. Our culture is casual and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing.

WHAT YOU'LL DO

• You will help position McKinsey as an employer of choice within different locations and target groups. 
• You will create and manage integrated communications programs and campaigns that bring to life the different career options. 
• Your will reach and engage with top talent to increase awareness about the firm, build a sustainable hiring pipeline for the future, and drive applications. 
• You will create authentic, on brand communications for our target candidate groups that brings our global recruiting messages to life. 
• Your scope will also include overseeing the development of tailored messages, marketing materials, presentations and social media promotion campaigns
• You will also share the stories of our colleagues using a multi-channel communications approach and will measure their impact through metrics and systems. In this context, you will observe changes in the market, research new channels and touchpoints for our target audiences, make note of current employer branding trends and candidate sentiment and preferences, and incorporate this information into the strategic planning and campaign creation. You will create assets (interview guides, job descriptions, photography, videos) that help candidates have a holistic and accurate view of our roles and interview process. You will support recruiting initiatives such as events for various candidate groups including Digital & Analytics, knowledge and solutions delivery.
• As part of an overall scope, you will oversee our career pages, ensuring that as we grow and change, our people, the type of work they do and the impact that have is reflected. You will serve as a thought partner and advisor for recruiting teams looking for support in implementing and managing social media campaigns and/or any other channels of relevance. You will train recruiters and global teams on how to use our brand effectively while adhering to our guidelines. You will maintain and update our internal resource library as needed and be part of a supportive and inclusive team and will receive ample training on our branding guidelines, messages and firm recruiting best practices

QUALIFICATIONS

• Bachelor's degree or equivalent
• 5+ years of experience in a communications, marketing or (employer) branding role; familiarity with recruiting/talent attraction is a plus
• Experience in a corporate environment, professional service firm or an advertising agency is a plus
• Experience in creating and executing marketing/communications plans across several countries
• Experience in content development and digital/social media platforms
• Strong project management skills, and the ability to execute with speed, accuracy and efficiencyKnowledge of technology content, including the ability to create content across formats and platforms