M-KOPA’s mission is to make high quality energy affordable to everyone. OUR GROWTH SO FAR... M-KOPA has connected more than 400,000 homes in Kenya,Tanzania and Uganda to solar power with over 550 new homes being added every day.
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Own lifecycle growth outcomes: You're accountable for activation, retention, and LTV metrics - driving revenue growth and improving unit economics. Lead growth initiatives end-to-end (strategy → experiment → scale): identify opportunities, form hypotheses, run structured experiments, build repeatable playbooks that scale across markets.
Design segmentation frameworks that Product and Data teams use. Influence product priorities with customer insights. You combine product-led growth thinking with hands-on CRM execution to maximise customer profitability and lifetime value.
Partner cross-functionally: Work with Product, Data, Telesales, Operations, and Commercial teams.
Essential Requirements:
5+ years hands-on lifecycle/CRM execution - ideally at a fintech, mobile money, subscription, or PAYG business (bonus: emerging markets)
End-to-end growth initiative ownership - proven experience leading initiatives from strategy (identifying opportunities, forming hypotheses) through experimentation (structured testing) to scale (repeatable playbooks), with demonstrated revenue impact and unit economics improvements
Proven track record owning growth outcomes- (activation rate, retention, LTV, revenue growth, unit economics) through lifecycle marketing - being accountable for the metrics and influencing Product/Operations to improve them
Expert CleverTap, Braze, MoEngage, Customer.io, or HubSpot proficiency - you personally build complex automated journeys (workflow building, triggers, segmentation)
Deep multi-channel expertise - SMS, WhatsApp, push, in-app messaging. Bonus: coordinated with telesales or field sales teams
Structured experimentation track record - A/B tests with clear methodology, statistical rigour, and documented learnings
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