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Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
Role Purpose
M-Pesa is a pioneering Fintech business and global market leader in mobile money. Starting from 2007 as a convenient means by which the unbanked and underbanked could make digital payments. M-Pesa has now grown to offer over 50 million active customers Financial Services, Enterprise, Merchant and Retail solutions. We are proud of our work in enabling the digital economy in our markets, and in driving Financial Inclusion.
M-Pesa Africa is now making strides to deepen and strengthen its offering to consumers and businesses in our operating countries, making it easier for them to manage their money and get more from their resources.
It is in this regard that we're seeking a PR & Communications Manager who will be responsible for the development and execution of M-Pesa Africa's PR Strategy in addition to ensuring the effective delivery of Executive, Media and Digital Communication and Brand Reputation strategies.
In this role you will be responsible for developing and executing strategies on issue management, effective and efficient storytelling whilst supporting and managing a consistent communication strategy across all M-Pesa Markets.
Key Role Responsibilities
- Develop a PR strategy and lead day to day communication against the strategy for M-PESA Africa and Safaricom's M-Pesa;
- Develop and implement an external communication strategy for M-PESA Africa;
- Advise on best practices, identifying key priorities, balancing stakeholder expectations and needs with resources available to deliver effective PR strategy communications;
- Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and educating staff members, in addition to developing an executive messaging guidebook;
- Work towards building a positive company image with all internal audiences and externally via channels such as LinkedIn, the MPA Website and Social Media;
- Work with the Safaricom's PR team to support and enhance communication strategies for Safaricom M-Pesa, including crisis communication, digital strategies and TV, radio and newspaper communication strategies;
- Work together with the M-Pesa Africa's Brand team on internal and external communication strategies including brand awareness and amplification;
- Proactively develop and provide strategic thought leadership for both internal and external audiences in the areas of; Digital assets, Social media, Crisis communications, and Internal / external corporate publications;
- Develop and implement a strategic online reputation management plan for the brand to give the company a respected, consistent and well projected voice in the online community;
- Optimize and standardize processes to drive maximum value from online engagement and implement new technology enchantments;
- Analyze communication effectiveness and revise the appropriately planned communication strategies;
- Proactively provide communication program results to the clients and make use of metrics to inform further communication projects.
QUALIFICATIONS
Apply if you have:
- Bachelor’s degree in Marketing or related field; Master’s Degree preferred
- Over 7 years of relevant experience, at least 3 of which must have been in Management, preferably in a Communications company
- Success in Crisis Communication and Online Brand Reputation management
- Strategic development of Executive Communications
- Content Management
Last Date to Apply: Mar 14, 2023
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