Manager – Brand Activations, Assets and Sponsorships - (22000135) at Safaricom Kenya

Detailed Description

Reporting to the Chapter Lead - Brand Activations, Assets and Sponsorships The position holder will accelerate and protect Safaricom’s brand equity amongst our core by enhancing long term consumer engagement and connections with the brand through targeted brand and segment assets.

Responsibilities

1. Develop robust brand and segment asset strategies based on customer insights that will deliver enhance consumer connections and drive brand affinity and perceptions among targeted segment
2. Implement asset engagements as per approved brand asset and sponsorship strategy aligned to Mission delivery
3. Working with the relevant tribes and COEs to develop relevant communication, media support, drive brand consideration through activating relevant products and services through the assets and sponsorship.
4. Briefing and managing various 3rd party suppliers and stakeholders involved in the delivery of the brand asset including activations and event management agencies.
5. Working with corporate communications department, ensure ample publicity and media coverage is obtained for all assets in order to scale impact and amplify engagements beyond on ground activity/event
6. Support brand communications teams to develop robust and relevant communication material that will resonate and speak to the targeted consumer segment, and ensure high awareness of asset engagement
7. Work to deliberately create digital engagements that enhance consumer experiences and position Safaricom as a digital lifestyle provider
8. Developing robust and accurate annual budgets that provide a clear picture of the end to end engagement costs of developing and executing the segment assets
9. Develop clear and simple executive briefs for senior management to ensure top level support for asset initiatives
10. Develop activations plans that leverage  asset platforms to drive relevant products and services that will enhance Safaricom’s value perception and grow market and wallet share
11. Working with events team, drive high quality engagements for all asset events and ensure high quality of delivery and inclusivity within execution
12. Working closely with security and Occupational Safety and Health teams, work to identify all risks present in execution of asset initiatives and obtaining relevant mitigations before execution
13. Provide consistent operational and strategic reports to internal stakeholders that will add value to projects and ensure consistent improvement in delivery

QUALIFICATIONS
 
Must have technical / professional qualifications:

1. Minimum Bachelor’s Degree
2. Experience in experiential marketing
3. Experience developing and executing marketing concepts, policies & practices
4. Excellent communications skills – Both verbal and non-verbal
5. Previous experience in event marketing and activations
6. Wide degree of creativity and latitude
7. Excellent attention to detail
8. Minimum 4 years’ experience in experiential marketing and/or event management

DEADLINE : 17th March 2022