Manager, Brand & Events at Rose Avenue Group

Job Responsibilities

• Act as a Brand Champion by developing brand plans aligned with corporate brand image, promise, values, and guidelines.
• Ensure alignment of brand engagement and collateral with established brand guidelines.
• Serve as a brand steward by assessing brand perception among key stakeholders.
• Align brand messaging to position the organization as an award-winning and thought leader in the industry.
• Manage internal brand image to foster a positive brand culture and uphold corporate identity.
• Appoint and train brand champions across outlets to ensure consistent brand communication.
• Develop and implement brand initiatives aligned with business objectives and brand goals.
• Oversee brand consistency across all customer touchpoints, including branches, agents, ATMs, and digital platforms.
• Evaluate stakeholder engagement and identify tools to enhance brand advocacy.
• Drive internal engagement initiatives to strengthen brand culture.
• Develop and manage brand collateral in line with guidelines and target audience needs.
• Ensure visibility tools comply with brand standards and relevant regulatory or local requirements.
• Identify and manage vendor partnerships to deliver brand collateral in line with procurement guidelines.
• Develop and execute strategies to enhance brand perception.
• Prepare and manage the annual brand budget.

Other Requirements

• Bachelor’s degree in Marketing or a business-related field from a recognized institution.
• Professional qualification in CIM is required.
• Master’s degree in a business-related field is an added advantage.
• Minimum of 7 years’ experience in marketing/brand management.
• Strong experience in strategy formulation and execution.
• Excellent relationship management skills.
• Dynamic, adaptable, and results-driven.
• Strong commercial acumen and analytical capability.
• Proven ability to work effectively within cross-functional teams.
• Experience in planning, budgeting, forecasting, and execution of annual brand plans.
• Strong negotiation and stakeholder engagement skills.
• Excellent interpersonal and communication skills.
• Ability to make timely, effective decisions and take accountability.
• Resilience in managing strategic and operational challenges.
• Demonstrates emotional maturity and professionalism in all situations.