Manager Marketing & Communication at Kenya Trade Network Agency (KenTrade)

Job Summary

To identify business opportunities for Kentrade and continuously engage customers in identification and development of new brands and revenue streams

Minimum Academic, Professional Qualifications and Experience

• Master’s Degree in Business Management, Marketing, Public Relations, Communications or Commerce;
• Bachelor’s Degree in Business Management, Marketing, Public Relations, Communications or Commerce;
• Leadership Development Programme lasting not less than 4 weeks;
• Certificate in computer applications;
• Membership to a relevant professional body;
• Experience of not less than 8 years, three of which should be in a management position;
• Meets the provision of chapter six of the Constitution

Responsibilities

• Prepare and oversee the implementation of the Agency’s Communication strategy;
• Carrying out all marketing, communication, branding and advertising activities as per policy and Plans;
• Execution of the media relations plans in line with the KenTrade’s strategic interests;
• Identifying and implementing common themes and products to communicate KenTrade’s agenda for use in print and electronic media channels including publications such as newsletters and journal articles;
• Manage the application of various corporate communication channels including website, intranet and social media (facebook, twitter, Instagram etc);
• Content Management for the Agency’s website, Intranet and social media platforms.
• Corporate events management and coordination of all stakeholder engagement activities ;
• Develop and implement a marketing strategy for the Agency;
• Preparing annual marketing plan and budget for Kentrade;
• Identify and develop business opportunities leveraging on the already rolled out TradeNet;
• Prepare business models for the Marketing and Business Development function;
• Implement the CSR policy and coordination of CSR activities;
• Undertake such other duties as may be reasonably required and which are consistent with the level of responsibility of this job role.