Market Data & Insights Lead, Africa at Roche Kenya

The Position

As the Market Data & Insights Lead for Africa, your focus will be on developing and executing the market data and insights strategy to support Africa’s growth agenda.  You will need to manage a variety of internal and external stakeholders and collaborate closely with global, regional, and local functions. Your content expertise and seniority will allow you to act as a strategic business partner and proactively engage the business to prioritize critical questions for market and customer insights.

Main Accountabilities

• Deploy Market Data & Insights to help the business execute on the Africa strategic priorities including:  

  • Driving efficiency of the current business
  • Enabling future growth initiatives, inclusive of regional and global linkages
  • Developing future business models and opportunities
• Define key research priorities and manage the execution and financial management of the research activity utilizing a combination of internal and external resources.
• Build and develop a Market Data & Insights team within the Africa Network to drive the execution of Market Data acquisition and insight generation.
• Maintain visibility into market research and competitive intelligence efforts across the Africa Network; Be a voice in our global market insights team to ensure representation for African markets; ensure efficient and constructive use of market research across the Africa Network.
• Provide regular updates to leadership groups on the macro-economic environment and market dynamics, including size, share, and growth; competitive tactics, behaviors, messaging, and product launches; emerging players; and other topics related to the market and competitive landscape, including trends.
• Develop and remain ultimately responsible for market models, market data, and insights related to Africa.
• Surface findings from research that could lead to areas of opportunity for Roche to the appropriate global stakeholders (e.g., Strategy & Transformation Office, Customer Areas, Functions)
• Lead ad hoc projects to address strategic market topics, In close collaboration with Marketing, Access, and Business Development (leveraging cross-functional teams) (e.g., competitive workshops; scenario planning; landscape evolution)
• Support the annual Market Planning process within the commercial teams by providing the necessary Market Data & Insights
• Support the development of dashboards and tracking metrics for Pan-African Strategic Programs and projects
• Support the 3-year strategy review cycle by developing data sets and business insights in conjunction with the Strategy & Transformation office.
• Create linkage to EMEA LATAM NEO, platforms, leadership teams, Government Affairs, Medical, other relevant stakeholders, and affiliates within the region and global business to align with the Market & Customer Insights strategies within Roche.

You, as an ideal candidate, will have the following skills, experience and education:

• Bachelor’s degree in Business, Marketing or Science, Advanced Degree (Strategic Marketing/Economics, MBA) preferred.
• At least five years of Strategic Marketing, Market research, Market Intelligence, Business development, or marketing/sales experience.
• Proven track record of leading and developing Market Intelligence and Business Insights.
• Proven track record of leading and developing a team.
• Experience and/or background in primary market research, business intelligence, and/or analytics, including program management and/or strategy development.
• Strong communication skills and the ability to successfully work within cross-functional matrix teams, driving and influencing others, implementing vision and strategy across countries as part of the Africa network
• Proven track record of tactical agility, ability to make decisions and problem solve in complex and ambiguous situations, and working within the agile management approach.
• Ability to engage and build strong relationships with external stakeholders, co-create solutions and gain insights, address needs, and represent Roche initiatives effectively individually and as part of a broader team.
• Strong influencing and negotiation skills: confirmed abilities to influence others without authority and mobilize people behind a common purpose and strategy.
• Experience working in and with stakeholders in African markets with demonstrated cultural empathy.
• Ethical mindset and a good understanding of relevant compliance principles and regulations.
• Possess a proactive mindset, and be self-motivated, a passionate driver from start to finish for projects, and willing to handle all levels of tasks (hands-on).
• Willingness and ability to travel within Africa and International (e.g., EU, US) as required (approx. 40%)
• Fluency in English is required (spoken and written); other languages, including French and/or Portuguese considered a plus.