Market Research Consultant - Construction Technology (Kenya) at Habitat for Humanity International

Purpose and Objectives of the research

The purpose of the study is to provide a comprehensive understanding of market dynamics, consumer preferences, business models, technological innovations, and policy interventions within the earthen construction sector. The following are specific objectives of the study:

• To analyse the current market size for earthen construction technology and analyse factors affecting its adoption. The study will also identify barriers and drivers of adoption.
• To analyse market trends, innovations and best practices for earthen construction in Kenya.
• To conduct supply chain analysis, including suppliers, distribution channels, and logistics for earthen construction technology sector.
• To investigate the consumer behaviours and attitudes towards earthen construction technology.
• To explore appropriate business models for delivering and promoting adoption of earthen construction technologies for low-income households.
• To Analyse how the current regulatory framework supports or hinders growth of earthen construction technology market in Kenya and policy recommendation to further promote the technology.

Scope of work

• Geographical scope: Nationwide coverage with a focus on rural and peri-urban areas
• Stakeholders: Government agencies, NGOs, building contractors, built environment professionals, artisans, material/technology suppliers, financiers, and potential consumers.
• Key metrics: Analyze market size, growth rate, market segments, pricing, regulatory framework, business models, sustainability factors, and technological innovations in earthen construction.
• Technologies of interest: daub & wattle, rammed earth (wall & floor), compressed earth blocks, adobe bricks, burnt bricks etc.
• Consumer Research: detailed examination of consumer attitudes, behaviors, and preferences related to earthen construction technologies.

Deliverables

• An inception report detailing an analysis of the literature review and the proposed methodology, tools and work plan.
• Two comprehensive study reports (1 draft and 1 final) detailing the findings of the study, including market analysis, consumer insights, appropriate business models, and recommendations.
• A compressed version report comprising the Executive summary highlighting key findings, trends, and recommendations.
• Presentation slides summarizing the research methodology, results, and recommendations for stakeholders.
• sector analysis report with key actors in Earthen technology market, their roles, business models and motivations.
• Infographics and visual aids to enhance understanding of complex data and insights.
• Anonymized raw data in electronic version

Duration: This research will be conducted for four months between August and November 2024

Consultancy Management: This assignment will be managed by the Construction Practices Specialist with support of Snr Specialist MEAL.

Key qualifications.

• The consultant firm or individual must demonstrate extensive experience and expertise in conducting market research in Kenya or in Africa.
• Experience in conducting market research on earthen/vernacular technologies or sustainable construction practices will be an added advantage.
• The lead expert to have a master’s degree in a relevant field with experience working in market research and other relevant fields.
• The firm or individual should possess a deep understanding of local market dynamics, consumer preferences, and existing supply chains related to earthen construction materials and technologies in various regions of Kenya.
• Familiarity with the socio-economic and cultural factors influencing consumer behavior and adoption of earthen technologies is essential.
• The consultant firm or individual must have at least 10 years’ proven track record in employing rigorous and comprehensive mixed research methodologies, and advanced data analysis techniques.