Marketer at Pathcare

Overview:

The Nairobi Marketer will be responsible for promoting our medical laboratory services within Nairobi and surrounding areas. This role requires a proactive individual with strong communication skills and a deep understanding of the local healthcare landscape.

• Develop and execute marketing strategies to increase awareness and drive utilization of our laboratory services in Nairobi.
• Build and maintain relationships with healthcare professionals, clinics, hospitals, and other potential clients.
• Conduct market research to identify opportunities for growth and expansion.
• Collaborate with the marketing team to create engaging promotional materials and campaigns tailored to the Nairobi market.
• Represent the company at industry events, conferences, and networking opportunities.
• Track and analyze marketing metrics to assess the effectiveness of campaigns and initiatives.
• Provide regular reports and updates on marketing activities and performance.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably within the healthcare or medical industry.
• Strong understanding of the Nairobi healthcare market and industry trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team, with a proactive and results-oriented approach.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Valid driver's license and willingness to travel within Nairobi and surrounding areas as needed.