Marketing and Admissions Associate at Shining Hope For Communities

About the job

As Sankoré prepares to open its doors, the Marketing and Admissions Associate will play a pivotal role in shaping the school’s public presence and building a strong, values-aligned founding family community. From the first inquiry to enrollment and onboarding, you will guide families through a warm, thoughtful, and well-organized admissions journey while helping to tell Sankoré’s story to the wider community.

This is a dynamic, evolving role—starting with pre-opening marketing, outreach, and admissions systems, and growing into ongoing enrollment and family engagement support once the school is operational.

Key Responsibilities

Admissions & Enrollment

• Serve as the primary point of contact for prospective families, guiding them through the full admissions process from inquiry to enrollment and onboarding.
• Manage admissions records, applications, waitlists, and enrollment data with accuracy and confidentiality.
• Coordinate school tours, open days, interviews, and admissions events.
• Support implementation of the sliding-scale tuition and financial aid processes in alignment with school policies.

Marketing & School Visibility

• Support the development and execution of marketing strategies to build awareness and interest ahead of the school opening.
• Create and manage engaging digital content (social media, newsletters, website updates, photography/video support) that reflects Sankoré’s mission and values.
• Assist with event marketing and community outreach initiatives.
• Track and report on marketing and admissions performance metrics to inform strategy and growth.

Family Engagement & Communication

• Build strong, trust-based relationships with prospective and enrolled families, ensuring a welcoming and responsive experience.
• Support parent communication systems, including newsletters, announcements, and onboarding materials.
• Assist in managing the school’s Learning Management System (LMS) or parent portal for admissions and onboarding purposes.
• Coordinate parent events and feedback channels to foster a vibrant, inclusive school community.

Systems & Pre-Opening Support

• Help design and refine admissions, marketing, and family engagement systems suitable for a growing international school.
• Maintain organized documentation, data, and workflows to support inspections, reporting, and operational readiness.
• Collaborate closely with operations, academic leadership, and external partners to ensure alignment across teams.

About You

You are a warm, proactive, and highly organized professional who believes that strong schools are built on strong relationships and clear systems. You are excited by the opportunity to help launch a new school and shape its culture from the ground up.

You bring:

• Experience in admissions, marketing, or community engagement, ideally within a school or mission-driven organization.
• Strong relationship-building skills, with the ability to engage families from diverse backgrounds with empathy, professionalism, and care.
• Excellent communication skills, both written and verbal, with an eye for detail and storytelling.
• Organizational and systems-thinking strengths, able to manage multiple priorities while maintaining high standards.
• Astute listening and observation, allowing you to understand family needs and communicate Sankoré’s value clearly and authentically.
• Initiative and reliability, with a strong sense of ownership and follow-through.
• A growth mindset, openness to feedback, and enthusiasm for learning new tools and approaches.
• Values alignment, resonating deeply with Sankoré’s commitment to Consciousness, Curiosity, Courage, Continuous Growth, Creativity, and Community Citizenship