Marketing and Communication Team Lead at Gap Recruitment Services Limited

Roles & Responsibilities

• Develop strategies and tactics to get the word out about the various subsidiaries of the group company and drive qualified traffic to the sales team.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels such content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze new company offerings and adjust email and advertising campaigns accordingly

Key Skills & Qualifications

• Bachelors /MSc degree in Marketing or related field
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Must have a minimum experience of 2- 3 years of experience in similar role.
• Good experience in social media campaigns and LinkedIn in particular
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement