Marketing and Communications Officer at Amref International University (AMIU)

Position Overview

Amref International University (AMIU), Africa’s leading institution dedicated to training transformative health professionals, seeks a passionate and creative Marketing and Communication Officer. The role supports the Advancement Division by increasing AMIU’s visibility, strengthening its brand, and promoting its unique contribution to health sciences education in Africa. This position is crucial for enhancing student recruitment, partner engagement, public outreach, and stakeholder relations, both locally and internationally.

Key Duties and Responsibilities

• Design and implement innovative, high-impact marketing campaigns that raise AMIU’s visibility and promote its academic programs, research, and community impact.
• Develop strategic messaging and creative content that communicates AMIU’s mission, vision, and thought leadership in health sciences.
• Manage and maintain AMIU’s brand identity, ensuring visual and editorial consistency across all internal and external communications.
• Lead the execution of digital marketing strategies, including SEO/SEM, website content, email marketing, analytics tracking, and social media engagement.
• Support student recruitment efforts through targeted campaigns in partnership with the Academic Affairs and Admissions teams, focusing on local, regional, and international prospects.
• Create compelling marketing collateral (videos, brochures, social posts, presentations) using tools such as Adobe Creative Suite, Canva, or similar platforms.
• Build and nurture relationships with media outlets, influencers, and strategic partners to maximize AMIU’s public exposure and storytelling reach.
• Coordinate and promote institutional events and thought leadership activities, ensuring strong media and stakeholder engagement.
• Support public relations efforts to manage AMIU’s image and respond to reputational opportunities and risks.
• Monitor marketing performance using analytics tools, providing regular reports and recommendations for improvement.
• Contribute to AmIU's positioning in the global higher education space, especialy in health sciences and Africa-focused development.

Qualifications

• Bachelor’s Degree in Public Relations, Marketing, Communications, or a related field.
• At least three (3) years’ experience in marketing, branding, public relations, or digital communications in a university, NGO, or corporate setting.
• Strong digital marketing expertise, including SEO/SEM, Google Analytics, email marketing tools, and social media platforms.
• Excellent storytelling and content creation skills with proficiency in design tools such as Adobe Creative Suite, Canva, or similar platforms.
• Proven ability to work in multicultural environments; fluency in Swahili, French, Portuguese, or another African language is an added advantage.
• Strong interpersonal and project management skills; ability to handle multiple deadlines and cross-functional collaboration.
• Passion for higher education, health development, and the mission of AMIU as a Pan-African university.