Marketing and Communications Specialist at Apeiro Kenya

About the role

• The Marketing and Communications Manager supports the Engagement, Partnerships and Communications Director in developing and delivering Apeiro Digital's marketing and communications activity in Kenya, in support of the rollout and adoption of digital health solutions under Apeiro Kenya. The role focuses on translating PR and communications strategy into execution for the Kenya programme and building marketing plans for regional growth across East Africa.

What you'll do

• Support the Engagement, Partnerships and Communications Director in developing and executing Apeiro Digital's marketing strategy aligned with Universal Health Coverage (UHC), digital health, and organizational growth objectives.
• Translate strategic communications priorities into comprehensive marketing plans, campaign calendars, content roadmaps, and execution schedules.
• Develop and lead marketing strategies and campaigns for new business opportunities, digital health programmes, and strategic projects across Kenya and the wider East African region.
• Create, manage, and publish high-quality marketing content, including social media content, newsletters, website updates, blogs, press releases, executive presentations, and corporate communications.
• Ensure consistency of Apeiro Digital's brand identity, messaging, tone of voice, and visual standards across all internal and external communication channels.
• Plan, coordinate, and execute marketing and communications activities supporting national and county-level programme launches, stakeholder engagements, conferences, events, and public awareness campaigns.
• Own and manage the organization's social media platforms and digital marketing channels, including content planning, scheduling, audience engagement, and performance optimization.
• Collaborate with Product, Project Management Office (PMO), Training, Implementation, and Technical teams to ensure marketing content accurately reflects organizational initiatives and solutions.
• Monitor, analyze, and report on marketing campaign performance, digital engagement metrics, website analytics, and return on investment (ROI), providing recommendations for continuous improvement.
• Coordinate the development of marketing collateral, brochures, case studies, success stories, client references, and promotional materials supporting business development activities.
• Support media relations, public relations initiatives, and stakeholder communications to enhance Apeiro Digital's visibility and thought leadership within the digital health ecosystem.
• Conduct market research and competitor analysis to identify industry trends, customer insights, and emerging opportunities that inform marketing strategy.
• Maintain and update marketing asset libraries, content repositories, editorial calendars, and campaign documentation.
• Support proposal development, bid submissions, and partnership engagements by preparing marketing content and corporate profiles.
• Identify opportunities to strengthen Apeiro Digital's brand awareness, customer engagement, and market presence through innovative marketing initiatives and continuous improvement activities.

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Journalism, Digital Media, or a related field.
• Minimum of 5 years' experience in marketing, brand management, corporate communications, or strategic communications roles.
• Demonstrated experience developing and executing integrated marketing campaigns across digital, print, and event-based channels.
• Strong knowledge of digital marketing, social media management, content strategy, brand management, and audience engagement.
• Experience managing corporate websites, social media platforms, email marketing campaigns, and content management systems (CMS).
• Experience working closely with Public Relations (PR), Communications, Business Development, and Stakeholder Engagement teams.
• Strong copywriting, editing, storytelling, and visual communication skills with the ability to develop compelling marketing content.
• Experience planning and coordinating marketing activities for events, product launches, conferences, and stakeholder engagement initiatives.
• Proficiency in marketing analytics tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, or similar digital marketing platforms.
• Experience using content creation and design tools such as Canva, Adobe Creative Suite, Figma, or similar platforms is an advantage.
• Excellent project management, organizational, and multitasking skills with the ability to manage multiple concurrent marketing initiatives.
• Strong analytical, stakeholder management, presentation, and communication skills.
• Ability to work independently and collaboratively within a fast-paced, cross-functional environment.

Nice to have

• Experience developing marketing plans or go-to-market approaches for new programmes, products, or engagements.
• Experience working across multiple East African markets or supporting regional expansion.
• Experience in healthcare, digital health, technology, or development sector marketing.