Marketing Assistant - 2 Posts at Kenya Methodist University (KeMU)

MARKETING ASSISTANT KeMU/ADM/MA/3/12/2024 GRADE MU 8 (2) POSITIONS (Nairobi & Main Campus)

• Responsible for supporting the Marketing and Communications Department in promoting the university's academic programs, events, and initiatives to enhance its visibility, brand, and reputation. This includes assisting in the creation and execution of marketing campaigns, managing social media accounts, and supporting the development of marketing materials.

Campaign Support:

• Assist in the planning, execution, and tracking of marketing campaigns to promote university programs and events.
• Coordinate the development of digital and print marketing materials, including brochures, posters, and advertisements.
• Monitor the success of marketing campaigns and report on results.

Digital Marketing:

• Support the management of the university’s social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
• Schedule and post content on social media, ensuring consistency and engagement with the target audience.
• Help in creating and optimizing content for digital channels, such as blogs, newsletters, and the university website.
• Assist with search engine optimization (SEO) to improve the university's online presence.

Market Research and Analysis:

• Conduct market research to understand current trends, competitors, and target audiences.
• Assist in the analysis of marketing data to evaluate campaign effectiveness and customer engagement.
• Provide insights and suggestions for improving marketing strategies based on research findings.

Event Support:

• Assist in organizing and promoting university events, including open days, student orientations, and alumni activities.
• Help with logistics, such as coordinating venues, preparing materials, and ensuring the event runs smoothly.

Brand Management:

• Ensure that marketing materials and communications are consistent with the university’s brand and messaging.
• Assist in the development and maintenance of brand guidelines

Administrative Support:

• Provide administrative support to the marketing team, including managing schedules, preparing reports, and maintaining marketing databases.
• Coordinate meetings and assist with general office duties.

Minimum Requirements

Education:

• A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Additional certification in Digital Marketing or Social Media Management is an advantage.

Experience:

• At least 1-2 years of experience in a marketing or communication role, preferably in an educational institution or similar setting.
• Experience with social media management and digital marketing tools is essential.

Skills and Competencies:

• Strong written and verbal communication skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Knowledge of digital marketing tools (e.g., Google Analytics )
• Excellent organizational and time management skills.
• Ability to work both independently and as part of a team.