Marketing Assistant at City Eye Hospital

Job Purpose

• The Marketing Officer will support in the Marketing Department in executing marketing strategies, coordinating outreach programs, managing patient relationships, and promoting City Eye Hospital's eye care services to increase patient volumes and strengthen the hospital's position as a leading eye care facility in the region.

Key Responsibilities

Community Outreach Assistance

• Support the planning and execution of community eye screening camps in schools, churches, residential areas, communities etc.
• Help coordinate logistics for outreach events including preparing materials, equipment checklists, and transport arrangements.
• Assist during health camps by registering participants, distributing materials, and collecting data.
• Help organize health talks and awareness sessions on eye health topics.
• Document outreach activities through photos and notes for reporting purposes.

Marketing Materials Management

• Maintain inventory of marketing materials such as brochures, flyers, posters, and promotional items.
• Coordinate printing and production of marketing collateral with suppliers.
• Distribute marketing materials to reception areas, partner locations, and during events.
• Ensure all marketing materials are up-to-date and well-stocked at key touchpoints.
• Assist in preparing simple marketing materials using templates provided.

Event Support

• Assist in organizing hospital events such as health awareness days, patient appreciation events, and exhibitions
• Help with event logistics including venue setup, materials preparation, and vendor coordination
• Support registration and reception duties during hospital events
• Help with post-event cleanup and documentation
• Prepare post-event summary reports with attendance data

General Marketing Support

• Monitor competitor activities and report findings.
• Assist in distributing hospital updates and promotional materials to referral partners.
• Support internal communication by updating notice boards and information displays.
• Run errands related to marketing activities as needed.

Required Qualifications

Education

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, or related field

Experience

• 1-2 years of experience in marketing, sales, customer service, or related field.

Skills & Competencies

• Communication: Good verbal and written communication skills.
• Customer Service: Friendly, patient-focused approach with good interpersonal skills.
• Organization: Ability to manage multiple tasks and maintain organized records.
• Teamwork: Willingness to work collaboratively and take direction.
• Attention to Detail: Careful and thorough in completing assigned tasks.

Preferred Qualifications

• Diploma/ Bachelor's degree in Marketing or Business-related field
• Previous experience in healthcare, hospital, or service industry