Marketing Associate-Entertainment (Nairobi) at Ital Global

Gross Salary: Kshs.45,000

Overview

As the Marketing Associate, you will lead the development and execution of marketing strategies to boost brand visibility and event attendance. Your role encompasses overseeing campaign creation across various channels, managing budgets, analyzing market trends, and evaluating campaign effectiveness. You will be instrumental in negotiating with Influencers, ensuring their integration into events aligns with our business goals. This position demands a blend of creativity, analytical prowess, and strategic thinking, essential for driving the company's growth and success in the event management industry.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business Administration, or a closely related field.
• Minimum 3 years of experience in marketing, digital marketing, or a related area is highly desirable.
• Proven experience in a marketing role, preferably in a similar industry.
• Proficiency in social media marketing, and digital marketing at large.
• Ability to think strategically and solve problems effectively.
• Proficiency in Microsoft Office Suite and Digital Platforms.

Competencies and Skills

• Strong interpersonal and communication skills.
• Ability to work independently and collaboratively.
• Integrity and ethical conduct. 
• Excellent reporting and presentation skills.
• Aggressive
• Reliability

Key Responsibilities and Duties

• Strategy Development and Execution:
• Design and implement comprehensive marketing strategies to enhance brand visibility and increase event attendance.
• Campaign Management:
• Lead the creation and execution of marketing campaigns across various channels, ensuring they align with the company’s objectives and target audience.
• Budget Management and Analysis:
• Oversee the marketing budget, ensuring optimal allocation of resources.
• Analyze market trends and campaign data to assess effectiveness and ROI.
• Brand Ambassador and Influencer Relations:
• Build and maintain strong relationships with influencers. Negotiate and secure deals that are mutually beneficial and integrate these partners effectively into events.
• Team Leadership:
• Lead and motivate a marketing team, fostering a creative and productive environment. Ensure the team's activities align with the company's goals and marketing strategies.
• Gather and analyze consumer behavior data by examining web traffic and rankings٫ among other metrics.
• Generate reports on marketing and sales metrics٫ such as conversion rates
• Facilitate in the organization and implementation of promotional events.
• Create advertising material by collaborating with the Marketing Design and Content teams.
• Maintain an organized and readable record of past marketing metrics and advertising campaigns.
• Generate regular reports forecasting sales.
• Observe the marketing activities of competitors.