Marketing Brand Manager at Kizuna Edge Talent Hub

Job Purpose

• To develop and execute the brand and marketing strategy for our health and wellness portfolio, driving brand awareness, professional recommendation, product adoption, revenue and market-share growth. The role translates business objectives and market insights into clear brand plans, campaigns, product launches and pharmacy- and medical-channel programmes.

Key Responsibilities

Brand Strategy and Planning

• Develop annual and multi-year brand strategies aligned with our commercial priorities.
• Prepare annual brand plans covering target audiences, positioning, channel strategy, product priorities, investment and expected returns.
• Define clear value propositions and approved messages for priority brands and products.
• Establish measurable brand objectives, implementation timelines and performance indicators.

Pharmacy and Medical-Channel Marketing

• Develop programmes for pharmacies, pharmacists, doctors, nutritionists and other healthcare professionals.
• Plan pharmacy activations, professional education, medical meetings and customer-engagement initiatives.
• Develop sales aids, product guides, point-of-sale materials and approved educational content.
• Work with Sales team to prioritize outlets, healthcare stakeholders and geographic opportunities.

Campaign and Content Management

• Plan and execute integrated campaigns across pharmacy, medical, digital and consumer touchpoints.
• Prepare campaign briefs, messages, creative requirements, execution guidelines and measurement plans.
• Coordinate production of marketing materials and ensure consistent brand identity across all channels.
• Evaluate campaign performance and optimize activities based on evidence and commercial impact.

Portfolio and Product Launch Management

• Lead the marketing workstream for new product and SKU launches.
• Develop launch plans covering positioning, audience, pricing input, communication, channel priorities and promotional support.
• Coordinate launch readiness across Sales, E-commerce, Supply Chain, Finance and external partners.
• Monitor portfolio performance and recommend investment, repositioning, reformulation or rationalization actions.

Market, Consumer and Professional Insights

• Analyse category trends, customer behaviour, healthcare-professional needs, competitor activity and pricing.
• Commission or conduct appropriate market research and convert insights into practical growth initiatives.
• Establish structured field-feedback processes with the Medical Representative and Business Development teams.
• Maintain competitor reviews and provide management with clear commercial recommendations.

Marketing Budget and Return on Investment

• Prepare and manage the annual marketing budget by brand, channel and activity.
• Track expenditure, commitments and performance against approved budgets.
• Evaluate expected and actual return on marketing investment and reallocate resources toward stronger opportunities.
• Maintain complete documentation for events, samples, media, agencies, materials and trade activities.

Agency and Supplier Management

• Prepare effective briefs for creative, digital, research, event, production and printing partners.
• Evaluate proposals based on quality, capability, strategic fit, timing and cost.
• Manage agency deliverables, timelines, quality and performance.
• Ensure marketing materials are reviewed and approved before publication or distribution.

Sales Enablement and Brand Governance

• Train and equip the sales team on brand positioning, approved messages, priority products and campaign execution.
• Participate in key customer presentations and sales reviews where required.
• Maintain an organized library of approved brand assets and ensure consistent use of names, logos and visual standards.
• Protect brand reputation and ensure marketing communication is accurate, responsible and aligned with approved product information.

Key Performance Indicators

• Brand growth: Revenue growth; priority product performance; market-share improvement where reliable data is available.
• Brand-plan delivery: Achievement of annual objectives, milestones and agreed launch or campaign timelines.
• Campaign effectiveness: Reach, engagement, lead generation, conversion and attributable sales impact.
• Channel development: Pharmacy and healthcare-professional engagement; distribution and recommendation growth.
• Innovation and launches: Launch readiness, speed to market, early sales performance and distribution achievement.
• Investment efficiency: Budget adherence; return on marketing investment; cost efficiency by activity.
• Sales enablement: Quality, adoption and field effectiveness of marketing tools and training.
• Brand governance: Consistency, approval compliance and quality of all brand communication.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Pharmacy, Nutrition or a related discipline.
• A postgraduate marketing or business qualification will be an advantage.
• At least four years of relevant marketing or brand-management experience.
• Experience in consumer healthcare, pharmaceuticals, vitamins and supplements, nutrition, wellness or FMCG is preferred.
• Demonstrated experience developing brand plans, managing campaigns, coordinating launches and controlling budgets.
• Experience working with agencies, sales teams and pharmacy or healthcare-professional channels will be a strong advantage.

Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, Pharmacy, Nutrition or a related discipline.
• A postgraduate marketing or business qualification will be an advantage.