Marketing & Business Development Coordinator at Skills For Building Brands (ISA)

Overall Role and Responsibilities:

Marketing & Communication

• Conduct research to analyze market trends, consumer behavior, and Comp-Conduct research to analyze market trends, consumer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support in the development of marketing strategy, develop and implement plans.
•  Conduct research to analyze market trends, consumer behavior, and Comp-Conduct research to analyze market trends, consumer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data, identifying and executing improvements for processes, content, and lead generation
• Tracking and measurement of promotional activities
• Develop effective PR plans using appropriate strategies and tactics
• Organize and coordinate PR activities
• Event management and coordination
• Media engagement  and coordination
• Manage the planning  and execution  of digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain content including  our social media presence , email, blogs, newsletters and other relevant platforms and formats
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIsetitive landscape, and prepare reports by collecting and analyzing and summarizing data.
• Support in the development of marketing strategy, develop and implement plans
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Tracking and measurement of promotional activities
• Develop effective PR plans using appropriate strategies and tactics
• Organize and coordinate PR activities
• Event management and coordination
• Media engagement  and coordination
• Manage the planning  and execution of digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain content including  our social media presence , email, blogs, newsletters and other relevant platforms and formats
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
• Ensure that marketing and communications activities meet sales objectives Following up corporate leads and meeting objectives
• Reporting on corporate sales
• Identification of relevant industry partnerships to drive growth
• Relationship Management of existing customers for future business

Skills:

• Strong written and communication skills
• Proficiency in MS Office or  Google Office suite
• Understanding of the intersection of marketing and technology
• Exposure to UX  design and e-commerce will be an added advantage

Personal Attributes

1. Good communications skills
2. Confidence in dealing with high  level client
3. Good understanding of Brand Communications- or ability to learn quickly
4. Proactive, able to identify and suggest opportunities for ISA’s growth
5. Entrepreneurial spirit
6. A can do attitude
7. Self –driven and self-discipline and needs minimal supervision in a fast paced environment
8. Able to manage suppliers effectively and get the job done
9. Able to work well with other team members
10. Passion for digital marketing

Qualifications

Related university degree

Relevant experience in similar role for 2-3 years.

Agency experience would be an added advantage.

Competitive Salary + Commission.