Marketing & Communications Associate at Raino Tech4Impact

We are looking for a Marketing and Communications Associate who can assist in the planning and implementation of marketing and advertising activities.

In order to be a successful marketing and communications associate, you should have a breadth of understanding about the full mix of marketing as well as familiarity with consumer behavior analysis. You should possess the ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

You will be able to help us achieve our business goals through the crafting of strong advertising campaigns

Marketing and Communications Associate responsibilities are:

• Designing and creating creative online and marketing content, including newsletters, brochures, promotional emails and POSM
• Collaborating with design and public relations teams to create white papers, infographics and marketing videos
• Create, edit and publish creative and engaging content on Meta platforms, Twitter, Tiktok etc
• Brand management - create brand guidelines with liaison with the marketing team
• Tracking and recording the performance of marketing campaigns and presenting this information to the B/Dev department and members of the company's management team
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty and customer satisfaction
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness
• Customer service experience - in telesales, Digital Sales
• Generate reports and ROI monitoring

Marketing and Communications Associate preferred qualifications

• Proven work experience as a Marketing & Communication Associate (Minimum 24 months)
• Preferred experience in the FMCG field or food industry
• Proficiency in graphic design tools, MS Office, WordPress
• Experience in digital marketing i.e Meta Platforms and Tiktok
• Expertise in social media platforms with paid experience preferred
• Understanding of web publishing tools
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Project management skills and attention to detail
• Preferred BSc degree in Marketing, Journalism or relevant field