PR coverage (number of mentions/month in various media)
Number of posts/month, engagement rate (likes, shares)
Inbound contacts resulting from a communication from the company
Responsibilities
Define the type of content relevant for a data centre and be able to generate engagement with our targeted audience
Select relevant communication channels where is the most likely to reach audience with a good return on investment
Propose opportunities to participate to or organize events
Manage the organization of events
Prepare a planning for communication activities and execute it in a timely manner
Track marketing budget and propose initiatives in line with the budgeted money.
Liaise with the people in the organization or outside able to support the production of relevant content (interview, tips…)
Propose formats for the production of content (emails, videos, PowerPoint, town halls…)
Support the production of content (image editing, video recording, overlay of text in videos)
Propose and execute the internal communication plan (content, themes, channels)
Design and execute Regional marketing strategy
Coordinate the production of relevant content for external or internal use
Responsible for internal communication
Qualifications & Experience
Bachelor’s degree in Marketing, Communication or a related field.
Masters in a relevant field will be an added advantage
At least 3 years of experience, preferably in B2B IT Services/data Centre/telco/network environment
Good understanding of Microsoft office applications
Search engine optimization knowledge
Proven ability to work with cross functional teams and foster relationships
Creative thinking and ability to contribute to innovative ideas
Active on social media
Knowledge of video editing software
Interpersonal skills: have good listening skills, build strong relationships, be flexible/open-minded, negotiate effectively, solicit performance feedback and handle constructive criticism
Results focus: Target and achieve results, set challenging goals, prioritize tasks, overcome obstacles and accept accountability
Creativity Proposes new ideas, open to do things differently, look for impactful actions, curious about how others do
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