Marketing Communications Manager at African Development Solutions (Adeso)

The Kuja Communications & Marketing Manager is a key member of the start-up team at Kuja with unique understanding of our business requirements, technical products and platforms, and their value propositions. The position will be responsible for supporting the Kuja team in creating and implementing communications and marketing strategy, with special focus on recruitment and retaining of users to the Kuja platform. The Communications & Marketing Manager will be responsible for crafting compelling content, implementing digital marketing strategies, managing media inquiries, maintaining brand consistency, and fostering brand recognition. They will also work closely with Kuja leadership to determine sales targets and deliver on these goals. This person will be integrated onto the Kuja team and considered a vital part of its success.

Responsibilities

• Create and manage the Kuja platform communications and marketing strategy and implementation plan.
• Support the development of context-driven and global digital marketing campaigns and promotions to drive revenue and re-engagement in the Kuja platform.
• Coordinate and implement key events like product launches, conferences, and speaking engagements in Nairobi, Kenya and potentially other locations.
• Craft and distribute internal and external communications materials including press releases, newsletters, and company announcements.
• Manage and update Kuja’s social media accounts and other digital platforms, including creative digital marketing campaigns to drive revenue.
• Capitalize on low-cost PR opportunities in traditional media
• Supervise the Kuja graphic designer to ensure brand consistency and create compelling content for various channels.
• Advise and train members of the Kuja team in messaging, pitches, and brand consistency and support leadership with presentation and media training.
• Develop relationships with key stakeholders like media outlets, industry influencers, and community organizations.
• Monitor and manage Kuja’s online reputation and support responses to customer feedback.
• Stay updated on industry/market trends to support marketing and advise on product feasibility.

Required skills:

• A minimum of 8+ years’ experience in a related role and similar industry.
• Successful implementation of communications strategies (including turn-around strategies in case of Brand or image reputational hits of a less than positive nature)
• Successful implementation of marketing strategies resulting in revenue generation.
• Excellent written and verbal communication skills.
• Strong storytelling and message development abilities.
• Crafting compelling content for different mediums.
• Ability to tailor communications and marketing messages to different audiences.
• Ability to grow reputational equity for the brand and the leadership
• Familiarity with the international aid, development, and philanthropy sectors and audiences.
• Creative problem solving and a results-driven mindset.
• Curious, flexible, and innovative.
• English fluency.

Desired skills:

• Have an established network within the aid, development, and philanthropy sectors that can benefit the growth of Kuja.
• French fluency.