Marketing Creative Specialist at Software Dynamics

• The Marketing Creative Specialist will be responsible for creating, producing, and optimizing visual and multimedia content across multiple channels. This role goes beyond execution—it requires a creative mindset, technical proficiency, and the ability to translate complex technical content into visually compelling narratives.

Key Responsibilities

• Multimedia Design & Production
• Produce high-quality graphics, infographics, illustrations, and visual assets for campaigns, events, social media, and internal/external communications.
• Edit and produce professional videos, animations, explainer clips, and promotional reels.
• Create motion graphics, branded templates, and interactive assets to enhance digital campaigns.
• Ensure all creative outputs meet brand standards and technical specifications.
• Campaign & Content Support
• Translate blogs, case studies, whitepapers, and technical documentation into visually engaging content for digital channels.
• Collaborate with content writers and marketing managers to design campaign creatives that align with business objectives.
• Provide creative input for email campaigns, landing pages, social media campaigns, and webinar materials.
• Strategic Creative Development
• Develop visual concepts for product launches, corporate events, webinars, and thought-leadership campaigns.
• Advise marketing teams on creative best practices, emerging design trends, and visual storytelling techniques.
• Contribute to brand evolution initiatives, ensuring consistent messaging and visual identity across all channels.
• Website & Digital Asset Management
• Support the maintenance and update of website visuals, landing pages, and multimedia content.
• Ensure content is optimized for web, mobile, and social platforms.
• Manage a library of brand assets, templates, and multimedia files for easy access and reuse.
• Analytics & Optimization
• Monitor engagement metrics of visual content across digital channels.
• Use insights to refine creative assets and improve campaign performance.
• Collaborate with marketing operations and analytics teams to evaluate the effectiveness of visual storytelling.

Required Skills & Experience

• Experience in multimedia content creation, video production, Photography and visual design.
• Strong portfolio demonstrating design, video production, and motion graphics skills.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere Pro) and/or Figma.
• Experience producing professional-quality videos, animations, and motion graphics.
• Strong understanding of branding, typography, layout, and visual storytelling.
• Familiarity with CMS platforms (e.g., WordPress) and basic web design principles.
• Comfortable collaborating with technical subject-matter experts and translating complex content into compelling visuals.
• Highly organized with the ability to manage multiple projects and deadlines.