Marketing Division - Head, Brand Communications at KCB Bank Kenya

Job Description

• KCB Group is looking for a talented, creative, and dynamic Communications expert who will play a crucial role in proactively driving new news and respond to news cycle moments that affect the banking industry and assist in producing compelling storytelling for use across multiple platforms.
• The successful candidate will need to be curious learner, a persistent journalist always looking for opportunities to report news or tell our stories in interesting and creative ways, an excellent writer and communicator; a creative problem solver; goal-oriented, a self-starter and an outstanding collaborator partnering with all KCB group staff across all levels

KEY RESPONSIBILITIES: 

• Lead the development and implementation of brand communication strategies and initiatives at a senior level, ensuring alignment with organizational goals.
• Create innovative and compelling storytelling approaches to enhance brand awareness, recognition, and positioning.
• Foster a culture of creativity and innovation within the brand communication team, encouraging fresh ideas and unique approaches.
• Collaborate effectively with cross-functional teams, senior executives, and external partners to ensure brand consistency and successful execution of brand communication campaigns.
• Proactively manage and protect the organization's brand reputation, addressing potential issues and implementing crisis communication strategies when necessary.
• Stay abreast of industry trends, market insights, and emerging communication channels to inform strategic planning and enhance brand communication efforts.
• Drive the measurement and evaluation of brand communication initiatives, utilizing data and analytics to optimize strategies and demonstrate ROI.
• Lead and inspire the team in the continuous exploration of innovative storytelling techniques and cutting-edge communication technologies.
• Manage and mentor a team of brand communication professionals, supporting their growth and creating a collaborative work environment.

DAILY RESPONSIBILITIES:

• Track and monitor progress against strategic priorities.
• Review and approval of brand communication elements.
• Engaging Group teams and Business teams to ensure alignment.
• Creative use of communication channels to build visibility and positioning of KCB Group Brand

Academic & Professional 

Particulars /Detail/Specific Field or Qualification/Need Type4 
Education     

• Bachelor’s degree in Journalism, Public Relations, Marketing, Communications, or related field     AA 

Professional Qualifications     

• CIM/PRSK/ any other communications     AA      
• Masters Degree  Communications/Public Relations     AA  

Experience 

• Total Minimum No of years of experience required 10 

Detail/Minimum No of Years/Need Type5

• Brand & Marketing communications    10    ES
• Journalism/Advertising/Communications    8    ES
• Stakeholder management    8    ES
• Brand/Marketing management    8    ES
• Relationship management    8    ES
• Employee engagement    5    ES
• Change/project management    5    ES
• Strategy Development    5    ES
• Media relations    5    ES
• Agency Management    5    ES