Marketing Executive-Digital at M-Paya

About the role,

• The Marketing Executive-Digital is responsible for driving M-PAYA Energy’s digital presence and brand visibility.
• The role combines creativity, storytelling, and data-driven strategy to engage audiences, generate leads, and build a thriving online community. It covers content creation, campaign execution, social media management and SEO/SEM, ensuring all digital initiatives align with business objectives and deliver measurable results.

Who we are searching for?

• You thrive on data-driven decision-making, tracking performance metrics and adapting strategies based on audience insights.
• You know how to craft compelling captions and brand messaging that resonates.
• You're up to date with social media trends, platform algorithms, and engagement tactics and you're not afraid to experiment with new formats.
• You have strong content creation skills, from designing eye-catching graphics to editing short-form videos that stop the scroll.
• You can work independently, managing multiple projects while keeping content fresh, creative, and aligned with our brand.

Duties

• Develop and execute social media strategies to boost brand awareness, engagement, and customer retention.
• Manage and maintain our client's presence across the brand’s social media platforms.
• Plan, schedule, and publish content, ensuring brand consistency across all platforms.
• Track, analyze, and interpret performance metrics, adjusting initiatives based on trends and audience behavior.
• Create engaging multimedia content, including graphics, short-form videos, and written posts, that align with current social trends.
• Engage with the online community, responding to comments, messages, and user-generated content.
• Collaborate with influencers and brand ambassadors, helping to expand reach and visibility.
• Develop and oversee social media campaigns, competitions, and collaborations, measuring their success and driving growth.
• Work cross-functionally with other teams to align social media efforts with broader marketing goals. 

To be considered, you should have

• Proven experience managing and growing brand social media accounts.
• A strong understanding of platform algorithms, trends, and engagement strategies.
• Proficiency in graphic design and video editing tools like Canva, Cap Cut, and Adobe Suite
• Excellent copywriting skills, with the ability to craft engaging captions and brand messaging.
• Strong analytical skills, with experience using social media analytics tools to track performance.
• The ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.

Qualifications and skills.

• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
• Professional certifications in Digital Marketing, SEO/SEM, or Social Media Management (e.g., Google Ads, Meta Blueprint, HubSpot) are an added advantage.
• Minimum 2 years of proven experience in digital marketing, social media management, or content creation.
• Demonstrated success in managing and growing brand social media accounts.
• Experience in running paid campaigns (Google Ads, Meta Ads) and tracking ROI.
• Prior exposure to influencer collaborations and online community engagement.
• Strong analytical mindset with data-driven decision-making.
• Creative thinker who stays updated on social media trends, algorithms, and engagement tactics.
• Ability to manage multiple projects independently in a fast-paced environment.
• Strong organizational and time management skills.
• Collaborative team player with good communication skills.