Marketing Executive at Kenya Network Information Centre (KENIC)

Job purpose

The Marketing Executive will responsible for organizing and overseeing advertising/communications campaigns both online and offline. Conducting market research, analysis of trends, brand awareness, managing events and exhibition. The individual should be creative and result oriented.

Main duties:

• Oversee and develop marketing campaigns.
• Conduct market research and analyze data.
• Organize events and exhibitions.
• Manage campaigns on social media
• Maintain a relationship with Registrants.

 Responsibilities:

• Generate and execute marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube.
• Develop successful digital campaigns.
• Generating reports for digital marketing campaigns using data-based analytics tools.
• Collaborate with the marketing manager in preparing marketing budgets.
• Manage production of marketing materials.
• Source for advertising opportunities and place adverts in relevant media.
• Conceive, develop efficient and intuitive marketing strategies.
• Organize and oversee advertising/communication campaigns both online and offline.
• Organize and coordinate events and exhibitions.
• Conduct market research and analysis to evaluate trends, brand awareness and competition.
• Initiate and conduct customer and brand surveys as required.
• Write and proof-read copy for diverse marketing distributions (brochures, website material, social media etc.)
• Monitor progress of campaigns using various metrics and submit reports on performance.
• Work with account executives to organize promotional activities.
• Handle video shoots and photo shoots.
• Working with designers to produce materials of visual impact and within brand guidelines.
• Maintain the company website.
• Other responsibilities as may be assigned.

Required Skills and Qualifications:

• Degree in a marketing field with more than 3 years’ experience in Marketing.
• Experience using Google Analytics and other analytical tools
• Member of a marketing professional body.
• Competencies required: Marketing Skill, Project Management, Account Management, Research Skills, Sales Skills, Negotiation Skills, Presentation Skills and Social media Skills.