Marketing Executive - Properties at HFCB Kenya

About the Role

The role holder is responsible for day-to-day execution of HFCB Properties go-to-market strategies as well as providing administrative support to the wider Marketing Team. The role is highly execution-focused and requires close collaboration with sales, digital and activation teams to drive demand, support sales velocity and ensure consistent, high-quality brand representation across all customer touchpoints.

Key Accountabilities

• Execute ATL, BTL and digital marketing campaigns in line with approved marketing plans.
• Support in the creation of marketing plans and budgets for assigned projects.
• Collaborate with Digital Marketing to develop compelling social media and digital content for property campaigns.
• Provide brand support to ensure correct brand materials are in circulation and outdated materials are de-flighted/ disposed of.
• Track campaign performance and provide regular reporting on progress, outcomes and learnings.
• Work closely with sales teams to co-ordinate events/activations through vendor engagement and drive timely event branding & set up
• Ensure that marketing collateral such as brochures, flyers and banners are current, on-brand and fit for purpose, produced within agreed timelines and to desired quality and sufficient for planned activities
• Maintain appropriate stock levels of marketing materials and manage reprints where necessary.
• Manage inventory with up to date records and documentation of all requisitions as per agreed KPIs.
• Requisition fulfilment management – timely dispatch of requested marketing collateral to the business teams, as well as dispatch of items in stock.
• Provide administrative support including procurement and vendor payment follow up, filing and departmental expenditure updates as well as electronic scanning of all departmental documents as briefed by Line Manager.

Principal Outputs for the role

• Timely flighting of digital and ATL campaigns per approved marketing plans and budgets.
• Timely design and production of marketing material that is fit for purpose and up-to-date and brand appropriate activation set ups.
• Co-ordination with the Marketing Team to deploy the Digital Marketing Strategy for various properties.
• Regular reporting on campaign execution and performance, including tracking of budgets.
• Reporting on; activation insights, branded merchandise inventory and delivery reports.
• Vendor co-ordination, timely vendor LPO & payment follow up.
• Up-to-date branded merchandise requisition records and marketing budget tracker.

Qualifications

Academic & Professional

• A business-related degree in marketing, Communication, Public Relations/Media Studies, Event Management or Digital Marketing. 

Experience

• 3 years’ marketing experience, preferably in a fast-paced environment.

Competencies

Technical Competencies

• Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Proficient understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments.
• Driving license.

General Competencies

• Effective presentation and communication skills
• Self-Starter and ability to work with minimal supervision.
• Excellent organisational skills, with the ability to manage multiple priorities simultaneously.
• Adaptable, flexible and comfortable handling a wide range of tasks in a dynamic environment.
• Effective presentation and communication skills.
• Good interpersonal skills.
• Good administrative skills.
• Strong business acumen.