Marketing Executive at Solutech Limited

Duties & Responsibilities

• Develop and lead the Company’s marketing strategy.
• Plan, designed, and lead promotional campaigns across the Company’s offline and digital marketing channels, such as email, SMS, and social media.
• Conduct follow-up calls, and relationship-building for clients.
• Generate marketing content for both offline and online marketing channels including social media.
• Conduct market research and analysis to evaluate current trends, brand position, competitors, and market gaps.
• Work directly with the relevant departmental teams to translate software features into external-facing content.
• Convert content marketing initiatives to drive traffic and engagement.
• Organize and attend marketing activities and events to raise brand awareness and corporate social responsibility.
• Organize, plan, procure and distribute company merchandise in conjunction with the respective departmental teams.
• Identify and develop strategic partnerships with other key partners.
• Monitor, track, and report analytics to ensure they align with the Company’s growth KPIs and strategies.

Requirements

• Bachelor’s degree in marketing or related field.
• 1-3 years experience as a marketing executive or in a similar role.
• Good understanding of social media management.
• Familiarity with market research techniques, and web analytics..
• Strong communication, presentation and people skills.
• Copywriting skills, creativity and keen attention to detail.
• Excellent organizational skills.
• Teamwork and the ability to foster good working relationships.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Microsoft Office Suite.