Marketing Manager at Bento

Responsibilities:

• Oversee marketing lead generation; Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients.
• Perform ongoing tracking and reporting on B2B marketing initiatives.
• Develop and execute B2B marketing plans that may include social media, PPC, email campaigns, participation in industry conferences and events, and website updates.
• Design content marketing strategies and set short-term goals.
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging.

About You

• Bachelor Degree (in Marketing or Business Administration is preferred). An MBA is a pre but not required.
• 4-6 years' experience in a similar function with digital marketing experience.
• Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
• Excellent verbal and written communication skills.
• Google Analytics and Google Ads certification is a plus.
• Experience working with a sales team in both Sales Enablement and Account-Based Approach.
• Knowledge of Demand Generation tactics and Lead Conversion principles.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Accomplished at leveraging full value from marketing automation processes and tools.
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.
• Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.