Marketing Manager at Broll Kenya Limited

Main Responsibilities

• The incumbent will work hand in hand with the General Manager and other members of the Management team tensure that they deliver professional, high quality and efficient services tBroll and the client. He/she will be tasked with the execution of the following duties: -
• Assumes responsibility for planning and executing effective Mall marketing programs
• Conceptualizing and implementing the marketing strategy for the Shopping Centre.
• Implementing the brand strategy across all platforms.
• Managing and implementing the print, digital and social media.
• Effectively managing the marketing budget and planning of the annual budget, driving cost efficiencies
• Maintaining regular research initiatives, driving the consumer engagement strategy and tenant mix engagement strategy
• Managing integrated communications strategy across all brand and promotional platforms.
• Tenant liaison and customer engagement strategies and PR as well as obtaining turnovers managing the top and bottom performers ensuring market growth and strategies timprove the performing at the shopping Centre.
• Schedule and organize tenant meetings and marketing meeting
• Assumes responsibility for establishing and maintaining professional business relations with customers, , marketing professionals, and external business contacts
• Establishes and implements effective communication with outside contacts including media
• Establishes and implements effective communication with public, tenants and service providers
• Maintain contact with existing and potential clients tpromote sales
• Ensures that requests and questions, regarding Centre Marketing, are promptly, appropriately, and courteously resolved
• Ensures that the Company's professional reputation ismaintained
• Builds corporate investor relations. Produces press releases, corporate advertisements, and quarterly and annual reports.
• Assists with public and press relations.
• Ensures that the Mall's professional reputation is maintained and projected.
• Ensures that customers are properly informed of Mall products and services.
• Assumes responsibility for establishing and maintaining effective working relations, communication, and coordination with Mall personnel and management
• Assists and supports personnel as needed.
• coordinates marketing activities with other Departments for optimal results.
• Keeps management informed of area activities and of any significant problems.
• Attends and participates in meetings as required.
• Assumes responsibility for related duties as required or assigned Completes special projects. Assumes responsibility for a specific product focus as assigned.
• Ensures that work area is clean, secure, and well maintained.
• Performs the duties of Marketing Support as required

Required Education & Experience

• Degree in Marketing / Sales/ Business Administration or equivalent. Membership with Marketing Society of Kenya (MSK) mandatory.
• At least Seven years of experience in marketing communications, advertising, or related fields preferably with some real estate experience.
• Thorough knowledge of Mall products and services.
• Understanding of related computer applications.
• Knowledge of advertising, printing, and print production processes.
• Excellent proofreading skills and command of the English language.
• Solid writing skills.
• Outstanding communication and graphic design abilities.
• Well organized and able tmeet deadlines.
• Ability twork in a team environment, without supervision
• Willingness tlearn.