Marketing Manager at Directline Assurance Company Limited

Job Description/Requirements

We are looking for a motivated and qualified professional to fill the position of Marketing Manager.

Overall Purpose of the Job: The role holder will be responsible for promoting the company’s businesses, services, products and brand awareness.

Key Roles and Responsibilities

• Development and generation of new market business leads & pricing strategies
• Promote the company’s products & services to increase market share, increase brand awareness and oversee the company’s attendance at major industry-related events.
• Identifying and implementing innovative sales strategies, business development and coordination of marketing activities
• Oversee design, branding, advertising and productions of promotional materials such as website and brochures
• Writing and delivering content and social media plans
• Analysing or market trends, preparation of forecasts and liaising with third-party marketing agencies
• Development and management of the marketing team’s budgets
• Promoting strong client engagement, retention and attraction strategies
• Provide leadership, direction, mentoring and professional development to the marketing team
• Establish and maintain business partnerships with key stakeholders both internally and externally

Person Specifications
Academic Qualifications

• University degree in sales/marketing, finance, communication, business administration or related field from an institution recognized by Commission for
• Higher Education
• Master’s Degree in relevant field will be an added advantage
• Minimum Overall Grade of C+ in KCSE

Professional Qualifications

• AIIK Diploma/CII/CIM Diploma or any insurance related qualification will be an added advantage

Experience

• At least 5 years’ experience as a marketing manager preferably in the insurance or banking sectors
• Experience in identifying and developing new market opportunities
• Extensive knowledge in marketing strategies, channels and branding
• Strong commercial business acumen with an innovative and entrepreneurial mind-set
• Demonstrated ability to communicating effectively at all levels of the company including reporting to Board of Directors

Skills and Attributes

• Excellent communication, interpersonal, and client relationship skills
• High level of integrity; Able to maintain utmost confidentiality of information in their possession
• Exceptional analytical and problem-solving kills
• Strong organizational and creative thinking skills
• Excellent leadership, team building, decision making and presentation skills