Job Purpose:
The Marketing Manager will be responsible for developing and executing high-impact marketing strategies that drive customer acquisition, engagement, and retention. Working closely with the regional team based in South Africa, the role focuses on growing brand visibility, leading a high-performing local team and managing multi-channel campaigns in line with regulatory and brand guidelines.
Key Responsibilities
Marketing Strategy & Execution:
- Develop and execute a comprehensive marketing strategy tailored for the Kenyan market.
- Design and roll out multi-channel campaigns focused on customer acquisition, reactivation, and retention.
- Align with the South African team on shared goals, best practices, and performance tracking.
Customer Acquisition & Retention:
- Lead acquisition initiatives via PPC, SEO, social media, influencers, affiliates, and programmatic advertising.
- Develop customer segmentation and personalized engagement strategies.
- Build customer journeys and implement loyalty and retention programs to reduce churn.
Brand Management:
- Drive brand awareness and consistency across digital and traditional platforms.
- Collaborate with the design team to ensure high-quality creative output aligned with brand guidelines.
- Uphold a strong brand voice and tone across all campaigns and customer touchpoints.
Team Leadership & Development:
- Lead and mentor a cross-functional team of marketers, designers, and content creators.
- Foster a collaborative and innovative marketing culture.
- Define roles, set clear goals, and oversee performance and career development.
Partnerships & Affiliates:
- Build and manage affiliate and media partnerships to support growth targets.
- Oversee the affiliate program, ensuring partner performance and compliance.
- Coordinate with third-party vendors, influencers, and agencies for effective campaign delivery.
Budgeting & Performance Reporting:
- Manage the marketing budget efficiently, tracking ROI across all channels.
- Prepare regular reports for EXCO and company directors, highlighting KPIs and optimization areas.
- Monitor and analyze market trends and campaign metrics to inform strategy.
Regulatory & Compliance Oversight:
- Ensure all marketing practices comply with advertising regulations and responsible gaming policies.
- Liaise with legal and compliance teams to approve marketing materials and promotions.
Innovation & Market Intelligence:
- Stay current on global and local marketing trends, technologies, and industry developments.
- Continuously test new channels, tools, and approaches to stay ahead of the competition.
Qualifications & Experience:
- Bachelors degree in Marketing, Communications, Business, or related field.
- Minimum 5 years in a senior marketing role, ideally within the betting, gaming, or fintech industries.
- Proven experience leading cross-functional teams and managing large marketing budgets.
- Strong knowledge of digital marketing tools (Google Ads, Meta, CRM, SEO, Analytics, etc.).
- Experience with affiliate and influencer marketing.
- Deep understanding of the Kenyan consumer landscape and regulatory environment.
Key Competencies:
- Strategic thinker with strong analytical skills.
- Creative, innovative, and execution-focused.
- Excellent leadership and communication skills.
- Strong project management and multitasking ability.
- Results-oriented with a passion for customer engagement.
Gmail
Yahoomail