Marketing Manager- Kilifi at Clovers Management & Training Consultants Ltd

Job Purpose:

To plan and execute programmed marketing activities and campaigns aimed at fulfilling the emerging demand and sustaining brand image.

Overall Responsibility:

• Anticipate and plan for emerging demand opportunities while bearing in mind cost-benefit analysis.
• Plan & run the DME.
• Plan & execute all campaigns brought forth by TCCC.
• Avail company range of products during special events and exhibitions
• Stimulate consumption at the point of sale and to the end user.
• Plan & coordinate the coverage of special events across the territory and ensure all resources provided for such programs are effectively utilized.
• To plan, procure, and mobilize promotional resources to facilitate consumer promotional activities.
• To plan and implement market development initiatives e.g., branding & cold drink availability.
• In charge of RED implementation in the market
• Reports competition activities & plans on how to counter them.
• To undertake marketing information system function aimed at the provision of marketing performance, market intelligence & marketing survey reports.
• Undertake independent assessments of RED and submit results for management information and action.
• To perform any other duties as may be assigned by Management.

Qualifications:

• Bachelor’s degree in marketing, finance, business administration, or similar.
• A master’s degree in a relevant field will be advantageous & at least two years experience as a marketing manager.

Skills Required:

• Ability to think critically & creatively.
• Excellent communication/leadership skills
• Excellent/supervisory skills
• People Management
• Strong range Management
• Ability to analyze large amounts of data & trends.
• Excellent interpersonal skills
• Driving skills