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The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959 has become the largest independent media house in East and Central Africa. It has been quoted on the Nairobi Stock Exchange since the early 1970s. As the leading multi-media house in the East African region, it has print as well as electronic media and the Internet which attracts a reg...
Nation Media Group, the leading Multi Media house in East and Central Africa is searching for a suitably qualified candidate for the position of Marketing Manager in the Group External Affairs & Marketing Department. We invite candidates who are self-driven, innovative, disruptive, performance driven and possess excellent transferrable skills with good track record of achievement in past roles.
This position is responsible for assessing consumer and business conditions and formulating, directing and implementing marketing strategies for Nation Media Group's brands in Kenya to achieve the overall business objectives of the company.
OBJECTIVE OF THE ROLE
Position NMG as a modern digital content company through development and execution of impactful digital marketing plans for the various NMG's brands. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing strategies from start to finish, leveraging internal support and driving collaboration internally and externally. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
KEY RESPONSIBILITIES
QUALIFICATIONS, EXPERIENCE AND SKILLS
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