Marketing Manager at Pan Africa Christian University

The Marketing Manager will be responsible for developing, implementation and supervision of all strategic marketing plans to attract students, and promote programs. The incumbent will manage budgets, campaigns and social media presence. The position reports to the Vice Chancellor.

Qualications and Core Skills

• Minimum of a Masters Degree in Marketing, Entrepreneurship or Administration from a recognized institution.
• At least seven (7) years experience of which three (3) must be at Assistant Manager level or equivalent in a University, Research Institution, large public or private institution or a comparable institution.
• A track record in building marketing strategies and campaigns.
• Experience in creating innovative products.
• Excellent presentation, written and verbal communication skills.
• Experience with marketing automation software, CRM systems, web analytics tools and social media platforms.

Key Duties and Responsibilities

• Develop and manage the marketing budget.
• Oversee implementation of the University Marketing Strategy.
• Manage marketing campaigns by overseeing the planning and execution across various channels.
• Develop, manage and execute the annual strategic marketing plan to reach appropriate target audiences.
• Initiate research, development, and implementation of new marketing programs.
• Develop and promote branding initiatives consistent with the University’s business goals and objectives
• Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts.
• Analyze potential innovative products to enhance the marketing work of the University.
• Provide strategic and effective leadership for the marketing team.