Marketing Manager at Umma University

Key Duties And Responsibilities:

• Researching and analysing market trends and competitors
• Overseeing marketing campaigns, tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Liaise with media for coverage of all university functions
• Planning, developing and implementing Marketing Strategies
• Collating and analyzing media coverage
• Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
• Ensure proper dissemination of corporate publicity information materials like posters, banners, calendars, diaries, prospectus, and monthly update newsletters
• Coverage of university activities- both video and photography
• Maintaining and updating information on the institutional website.
• Sourcing and managing speaking and sponsorship opportunities
• Organize and coordinate university exhibitions and marketing activities.
• Commissioning market research
• Fostering community relations through events such as open days and through involvement in community initiatives
• Managing the PR aspect of a potential crisis situation
• Conducting internal communication courses and workshops
• Monitoring the public opinions about any issues
• Advising management on policy issues and communication strategies.
• Any other duties assigned by the immediate supervisor.

Job Specifications:

• Master’s Degree in the relevant field
• Bachelor’s Degree in Mass Communication/Marketing or equivalent from recognized institution.
• Computer/digital and Social Media Literacy
• At least 3 years marketing experience
• Extensive knowledge of marketing strategies, channels and branding
• Proven success in developing marketing plans and campaigns
• Experience with marketing automation and CRM tools
• Metrics-driven marketing mind with eye for creativity
• Exemplary work performance
• Excellent communication ,interpersonal and writing skills
• Excellent organizational and time management skills with the ability to multitask
• The ability to cope with pressure