Umma University is an established university in Kenya accredited by the Commission for University Education. The University has two campuses; Thika and Kajiado. Umma University offers courses in Computer Science, Nursing (Direct Entry and Upgrading), Business Management, Information and Communication Technology, Islamic Sharia, Islamic Banking & Finance ...
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Researching and analysing market trends and competitors
Overseeing marketing campaigns, tracking effectiveness of marketing campaigns and reporting findings to the executive team.
Liaise with media for coverage of all university functions
Planning, developing and implementing Marketing Strategies
Collating and analyzing media coverage
Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
Ensure proper dissemination of corporate publicity information materials like posters, banners, calendars, diaries, prospectus, and monthly update newsletters
Coverage of university activities- both video and photography
Maintaining and updating information on the institutional website.
Sourcing and managing speaking and sponsorship opportunities
Organize and coordinate university exhibitions and marketing activities.
Commissioning market research
Fostering community relations through events such as open days and through involvement in community initiatives
Managing the PR aspect of a potential crisis situation
Conducting internal communication courses and workshops
Monitoring the public opinions about any issues
Advising management on policy issues and communication strategies.
Any other duties assigned by the immediate supervisor.
Job Specifications:
Master’s Degree in the relevant field
Bachelor’s Degree in Mass Communication/Marketing or equivalent from recognized institution.
Computer/digital and Social Media Literacy
At least 3 years marketing experience
Extensive knowledge of marketing strategies, channels and branding
Proven success in developing marketing plans and campaigns
Experience with marketing automation and CRM tools
Metrics-driven marketing mind with eye for creativity
Exemplary work performance
Excellent communication ,interpersonal and writing skills
Excellent organizational and time management skills with the ability to multitask
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