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  • Posted: Jan 9, 2023
    Deadline: Jan 20, 2023
  • Umma University is an established university in Kenya accredited by the Commission for University Education. The University has two campuses; Thika and Kajiado. Umma University offers courses in Computer Science, Nursing (Direct Entry and Upgrading), Business Management, Information and Communication Technology, Islamic Sharia, Islamic Banking & Finance ...
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    Marketing Manager

    Key Duties And Responsibilities:

    • Researching and analysing market trends and competitors
    • Overseeing marketing campaigns, tracking effectiveness of marketing campaigns and reporting findings to the executive team.
    • Liaise with media for coverage of all university functions
    • Planning, developing and implementing Marketing Strategies
    • Collating and analyzing media coverage
    • Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
    • Ensure proper dissemination of corporate publicity information materials like posters, banners, calendars, diaries, prospectus, and monthly update newsletters
    • Coverage of university activities- both video and photography
    • Maintaining and updating information on the institutional website.
    • Sourcing and managing speaking and sponsorship opportunities
    • Organize and coordinate university exhibitions and marketing activities.
    • Commissioning market research
    • Fostering community relations through events such as open days and through involvement in community initiatives
    • Managing the PR aspect of a potential crisis situation
    • Conducting internal communication courses and workshops
    • Monitoring the public opinions about any issues
    • Advising management on policy issues and communication strategies.
    • Any other duties assigned by the immediate supervisor.

    Job Specifications:

    • Master’s Degree in the relevant field
    • Bachelor’s Degree in Mass Communication/Marketing or equivalent from recognized institution.
    • Computer/digital and Social Media Literacy
    • At least 3 years marketing experience
    • Extensive knowledge of marketing strategies, channels and branding
    • Proven success in developing marketing plans and campaigns
    • Experience with marketing automation and CRM tools
    • Metrics-driven marketing mind with eye for creativity
    • Exemplary work performance
    • Excellent communication ,interpersonal and writing skills
    • Excellent organizational and time management skills with the ability to multitask
    • The ability to cope with pressure

    Method of Application

    Interested and qualified? Go to Umma University on to apply

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