Marketing Manager Value at Novo Nordisk

The position

• As a Marketing Manager Value, you will oversee the development and execution of the value portfolio strategy for Modern Insulin (MI), New-generation insulin (NGI), Glucagon Like Peptide-1 (GLP-1) and Rare Disease portfolios. You will prepare the launch activity process for new products, ensuring a successful launch and execution in the three business units. You will create a mid- to long-term marketing strategy, prioritizing the portfolio and managing the life cycle of different products.

Your other responsibilities will be:

• Coordinate the development of tactical plans to achieve business unit objectives and allocate promotional budgets accordingly.
• Lead a cross-functional working group to align and collaborate on the Game plan process for the value business in Middle Africa.
• Develop and implement the digital marketing strategy to increase demand and identify additional sales channels.
• Collaborate closely with BU Heads, Commercial Effectiveness Manager, Product Managers, and the medical team to deliver patient reach for the value portfolio.
• Manage multiple market capture projects and engage stakeholders to achieve the Middle Africa ambition of reaching >75% market capture with the value portfolio.

Qualifications

To be successful in this role, you should have:

• Bachelor’s degree in life science, business, marketing, or a related field.
• At least 5 years of experience in marketing, business development, market access or similar role, preferably in the healthcare industry.
• Experience in diabetes therapeutic is an advantage.
• Strong strategic thinking and analytical skills.
• Excellent communication and leadership abilities.
• Experience in managing cross-functional teams.
• Knowledge of digital marketing strategies and tools.
• Fluency in English.