Marketing Officer at City Walk Ltd

SCOPE AND GENERAL PURPOSE OF JOB 

• As a Marketing Officer, you will play a crucial role in developing and executing marketing strategies to promote our brand and products. You will work closely with the digital marketing team and our branches to create engaging campaigns, build brand awareness, and drive customer acquisition. This position requires a creative and analytical mindset, excellent communication skills and a passion for the retail industry.

DUTIES AND RESPONSIBILITIES 

Marketing Strategy Development: 

• Collaborate with the digital marketing team to create comprehensive marketing strategies aligned with the company's objectives, including sales growth and brand enhancement.

Digital Marketing: 

• Oversee the planning and execution of digital marketing campaigns by digital marketing team across various platforms, ensuring consistent messaging and brand representation.

Content Creation: 

• Oversee generation of engaging and informative content for multiple marketing channels, including product descriptions, blog posts, social media updates, email newsletters, and website content.

Brand Management: 

• Uphold brand consistency by overseeing the development of marketing collateral, graphics, and messaging across all touchpoints.

Market Research: 

• Conduct in-depth market research and competitor analysis to identify market trends, opportunities, and threats. Translate findings into actionable marketing strategies.

Customer Engagement: 

• Implement customer-centric marketing initiatives, such as loyalty programs, surveys, and feedback channels, to foster long-lasting customer relationships.

Event Planning: 

• Plan and coordinate promotional events, product launches, and trade shows to maximize brand exposure and drive sales. Attend marketing activities or events to raise brand awareness. 

Analytics and Reporting: 

• Utilize data analytics tools to track and analyze the performance of marketing campaigns. Present insights and recommendations for continuous improvement.

Budget Management: 

• Manage the marketing budget efficiently, optimizing spending to achieve maximum ROI.

Collaboration: 

• Collaborate closely with cross-functional teams, including sales, design, and product development, to ensure marketing efforts are aligned with the overall company strategy.

QUALIFICATIONS:

• Diploma or Bachelor's degree in Marketing, Business, or a related field. 
• Proven experience in marketing within the retail or fashion industry.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, SEO, and SEM.
• Exceptional written and verbal communication skills.
• Strong analytical and problem-solving abilities with a keen eye for detail.
• Creative thinking and the ability to generate innovative marketing ideas.
• Familiarity with marketing analytics tools (e.g., Google Analytics) and the ability to interpret data.
• Strong project management skills, including the ability to multitask and meet deadlines.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite).
• A genuine passion for the retail industry and a deep understanding of consumer behavior in this market.