Job Opportunities at City Walk Ltd

SCOPE AND GENERAL PURPOSE OF JOB 

• As a Marketing Officer, you will play a crucial role in developing and executing marketing strategies to promote our brand and products. You will work closely with the digital marketing team and our branches to create engaging campaigns, build brand awareness, and drive customer acquisition. This position requires a creative and analytical mindset, excellent communication skills and a passion for the retail industry.

DUTIES AND RESPONSIBILITIES 

Marketing Strategy Development: 

• Collaborate with the digital marketing team to create comprehensive marketing strategies aligned with the company's objectives, including sales growth and brand enhancement.

Digital Marketing: 

• Oversee the planning and execution of digital marketing campaigns by digital marketing team across various platforms, ensuring consistent messaging and brand representation.

Content Creation: 

• Oversee generation of engaging and informative content for multiple marketing channels, including product descriptions, blog posts, social media updates, email newsletters, and website content.

Brand Management: 

• Uphold brand consistency by overseeing the development of marketing collateral, graphics, and messaging across all touchpoints.

Market Research: 

• Conduct in-depth market research and competitor analysis to identify market trends, opportunities, and threats. Translate findings into actionable marketing strategies.

Customer Engagement: 

• Implement customer-centric marketing initiatives, such as loyalty programs, surveys, and feedback channels, to foster long-lasting customer relationships.

Event Planning: 

• Plan and coordinate promotional events, product launches, and trade shows to maximize brand exposure and drive sales. Attend marketing activities or events to raise brand awareness. 

Analytics and Reporting: 

• Utilize data analytics tools to track and analyze the performance of marketing campaigns. Present insights and recommendations for continuous improvement.

Budget Management: 

• Manage the marketing budget efficiently, optimizing spending to achieve maximum ROI.

Collaboration: 

• Collaborate closely with cross-functional teams, including sales, design, and product development, to ensure marketing efforts are aligned with the overall company strategy.

QUALIFICATIONS:

• Diploma or Bachelor's degree in Marketing, Business, or a related field. 
• Proven experience in marketing within the retail or fashion industry.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, SEO, and SEM.
• Exceptional written and verbal communication skills.
• Strong analytical and problem-solving abilities with a keen eye for detail.
• Creative thinking and the ability to generate innovative marketing ideas.
• Familiarity with marketing analytics tools (e.g., Google Analytics) and the ability to interpret data.
• Strong project management skills, including the ability to multitask and meet deadlines.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite).
• A genuine passion for the retail industry and a deep understanding of consumer behavior in this market.

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SCOPE AND GENERAL PURPOSE OF JOB 

• As a Corporate Sales Representative, you will play a crucial role in driving revenue growth and building strong relationships with corporate clients for the company. This position involves proactively identifying new business opportunities, developing sales strategies, and closing deals with corporate clients. You should have excellent communication and negotiation skills to effectively promote the company's products or services to corporate customers.

DUTIES AND RESPONSIBILITIES.

Prospecting and Lead Generation:

• Identify and research potential corporate clients and industries.
• Generate leads through cold calls, emails, networking, and referrals.
• Qualify leads to determine their potential as clients.

Sales Presentations and Consultation:

• Conduct presentations and product/service demonstrations to corporate clients.
• Analyse client needs and provide tailored solutions.
• Address client inquiries and objections effectively.

Proposal Development and Negotiation:

• Prepare proposals, quotes, and contracts for potential clients.
• Negotiate terms and pricing to secure profitable deals.
• Close sales and achieve or exceed sales targets.

Account Management:

• Manage and nurture client relationships to ensure satisfaction and loyalty.
• Provide ongoing support, post-sale assistance, and product knowledge.
• Collaborate with other teams to ensure the smooth execution of orders and deliveries.

Market Research:

• Stay updated on industry trends and competitors' activities.
• Identify opportunities for product or service enhancements.
• Share market insights with the sales and marketing teams.

Sales Reporting and Documentation:

• Maintain accurate records of sales activities, client interactions, and revenue.
• Prepare and submit regular sales reports to management.
• Always post Business Cards.
• Always report on your route and movement
• Ensure all samples are registered with the relevant person you took from.

Achieving Targets:

• Meet or exceed monthly, quarterly, and annual sales quotas and goals.
• Develop and implement strategies to drive sales growth.

Product Knowledge:

• Learn all the products we have and be able to do presentations when called upon by clients and represent the company to the best of their knowledge.
• Prepare low performing product list and set a strategy on how to convert to sales.
• Any other duties assigned by Directors.

QUALIFICATIONS.

• Diploma or Bachelor's degree in Business, Sales, Marketing or a related field.
• Proven experience in corporate sales or B2B sales.
• Strong communication, negotiation, and presentation skills.
• Excellent interpersonal and relationship-building abilities.
• Ability to work independently and as part of a team.
• Knowledge of the retail industry and the company's products or services.
• Willingness to travel to meet clients when necessary.
• Flexibility in work hours to accommodate client meetings and events.
• Proficiency in CRM software and Microsoft Office Suite.
• Self-motivated, goal-oriented, and results-driven.