Marketing Officer I at Kenya Civil Aviation Authority

(EASA/AS/62/26)

Job Description
Duties and responsibilities will entail:

• Implementing marketing policies, procedures, strategies, standards and guidelines for the school’s products and services;
• Maintaining a database of prospective customers, investors and/or the community;
• Organizing campaigns for marketing the school’s initiatives;
• Supporting the development of web content in consultation with different functional areas;
• Organizing preparation of materials that describe and promote the schools’ products and services;
• Carrying out market research, and developing marketing strategies to grow students enrollment at the school;
• Supporting the development of product and services that meet industry training needs;
• Addressing customer complaints and ensuring superior customer experience;
• Mapping out customer perceptions, preferences and requirements;
• Gathering customer ideas for product and service improvement;
• Processing orders for advertisement; and
• Promoting and advertising products of the school for increased business opportunities.

Person Specifications

For appointment at this grade, an officer must have at least:

• Three (3) years’ relevant work experience as a Marketing Officer II or in a comparable position;
• Bachelor’s degree in Marketing or its equivalent from a recognized institution;

OR

• Bachelor’s degree in Social Science with a Diploma in Marketing or its equivalent from a recognized institution;
• Shown merit and ability as reflected in work performance and results; and
• Proficiency in Computer applications.