Marketing Officer at IG Sacco

Overall Responsibility

• The job holder will be responsible for implementing marketing strategies of the Sacco by acquiring new business and covering all product needs to meet Sacco targets.

Key Responsibilities

• Conduct market research to identify selling possibilities and evaluate customer needs.
• Spearhead all internal and external communications for the business including brand identity, corporate image, media liaison and Public Relations.
• Planning and overseeing new marketing initiatives and ensure marketing campaigns are executed within budget limits.
• Develop new business relationships, generate and negotiate new income for the Sacco at an agreed growth oriented annual target and follow through on potential new business opportunities
• Oversee recruitment of new members by setting up initiatives that will support membership growth.
• Champion Deposits and Savings mobilization to ensure the Sacco achieve its intended targets.
• Handling all marketing and public relations activities of the Sacco
• Promotion of all Sacco products for member uptake
• Ensure member retention through relationship management, group and company visitation as per the marketing plan and weekly schedules.
• Actively seek out new sales opportunities through cold calling, networking and social media.
• Set up meetings with potential clients and listen to their wishes and concern.
• Prepare and deliver appropriate presentations on Sacco products and services.
• Create frequent reviews and reports with sales and financial data.
• Carry out market intelligence and surveys for growth in membership and products uptake.
• Participate on behalf of the Sacco in exhibitions or conferences.
• Cross selling and up selling of Sacco products and services to existing and potential members.

Minimum Requirements.

• A Bachelor’s degree in any business related field with a bias in Sales/Marketing/Public Relations from a recognized institution.
• A minimum of three (3) years working experience in a similar role.
• Professional membership of MSK and CIM will be an added advantage.
• Thorough knowledge of sales and marketing principles, brand, product and service management.