Marketing Officer at Kitengela International School

Key Responsibilities:

• Develop, implement, and manage marketing campaigns to promote the school’s brand and programs.
• Create engaging digital content across social media, website, and other platforms.
• Design marketing materials using tools such as Photoshop, Canva, and Creative Cloud.
• Produce and edit videos for marketing and promotional purposes.
• Track, analyze, and report on campaign performance, providing actionable insights.
• Support in managing CRM systems to enhance lead generation, conversion, and client retention.
• Prepare timely marketing and performance reports.
• Contribute to event planning, school promotions, and community engagement initiatives.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• With at least 3 to 4 years of proven experience in digital marketing and content creation, including social media management (TikTok, Meta, LinkedIn, Facebook, etc.), proficiency in using Meta Business Suite, Google Ads, and ad optimization.
• Proficiency in graphic design tools (Photoshop, Canva, Creative Cloud, etc.) and video editing.
• Strong report-writing and analytical skills.
• Familiarity with CRM systems and lead conversion.
• Use of advanced AI tools to execute most tasks
• Experience with advanced analytics tools (e.g., Power BI) will be an added advantage.
• Excellent communication, organizational, and interpersonal skills.
• A proactive and creative individual with high integrity and good professional standing