Marketing Officer, Social Media KTB Grade 6 at Kenya Tourism Board

Key Responsibilities:

• Create and implement a comprehensive social media strategy aligned with the KTB's overall marketing goals.
• Identify target audiences and develop content strategies tailored to engage and resonate with these audiences.
• Curate third-party content that aligns with KTB’s overall marketing strategy.
• Plan and schedule social media posts using scheduling tools to maintain a consistent posting frequency.
• Optimize posting times to maximize audience reach and engagement.
• Monitor and respond to comments, messages, and mentions across social media platforms promptly and in line with the brand's tone and guidelines.
• Foster positive interactions and address customer inquiries, concerns, and feedback.
• Initiate and participate in conversations with followers and industry influencers to enhance the brand's visibility and credibility.
• Encourage user-generated content and engage with user-generated posts.
• Track key performance indicators (KPIs) such as engagement metrics, follower growth, website traffic from social media, etc.
• Use social media analytics tools to measure the effectiveness of campaigns and strategies.
• Prepare regular reports detailing performance and insights to guide future strategies.
• Work closely with other units to align social media efforts with broader marketing goals.
• Collaborate with design and content teams to ensure consistent brand messaging and visuals.
• Stay informed about the latest social media trends, algorithm changes, and platform updates.
• Continuously research and explore new tools and features to enhance the effectiveness of social media strategies

Key Qualifications and Experience

The ideal candidate must possess the following:

• Bachelor’s Degree in Marketing, Commerce (Marketing Option) or its equivalent  qualification from a recognized institution – OR - Bachelor’s Degree in any of the followings; Tourism Management, Business Administration or its equivalent qualification from a recognized institution with a Postgraduate Diploma in Marketing from a recognized institution
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web, Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Member of a relevant professional body
• Proficiency in computer applications
• Fulfilling the requirements of Chapter Six of the Constitution