Marketing, PR & Brand Manager at MUA Kenya

Applications are invited from appropriately qualified candidates for the position of Marketing, PR & Brand Manager (Ref No 008) in the Business Development Department. The position is open to both Internal and External candidates.

REPORTS TO:                  

HEAD OF DISTRIBUTION & MARKETING        

PURPOSE:

• This position is responsible for managing, maintaining and improving the company’s brand and public image. Planning Marketing, Communication, Branding and PR strategies, collaboration, execution and measurement of PR & Media Relations Campaigns, with the goal of building and enhancing a favorable image of the company with employees, clients, partners, potential customers, shareholders, media, influencers and the public.

 Key Deliverables:

• Manage media marketing and online presence on a variety of social media platforms providing the company with an opportunity to communicate with the public and add a human touch to the brand image.
• Plan, implement and manage marketing, communication & public relations programs.
• Design and review the online content in media announcements and media kits.
• Help in designing and reviewing a variety of promotional and marketing materials to support the business development department.
• Monitor corporate image frequently and ensure it is in compliance with company brand.
• Develop, check and manage content produced for website and social media channels.
• Develop and implement Marketing, Communication, PR and Brand policies and procedures.
• Measure and provide reports on Marketing & PR campaigns.
• Build long-term relationships with all relevant stakeholders, such as customers, partners, shareholders and media people, etc.
• Produce content for various speeches, events, website and social media channels.
• Develop and implement crisis communications advice and media strategy, as needed.
• Analyse sales records to identify correlations between marketing, public relation strategies and volume of sales and identify effective Marketing & PR strategies.
• Develop and implement unique, memorable and engaging marketing, communication and PR events to help the company distinguish its brand from the brand of its competitors.
• Staying up to date with the latest technology and marketing and social media advancements.
• Engage with creative and direct marketing agencies for the briefing, ideation, and delivery of digital media assets.
• Build relationships with micro and macro-influencers/ambassadors for Marketing, Branding, social media, SEO, and PR opportunities.
• Support with ideation and production of content creation including video, social media, blog and others.
• Track media coverage and social media mention and communicate results to the management.
• Manage inquiries and interview requests.
• Create content for press releases, website blogs, e-newsletters, and all communication touchpoints.
• Any other roles as may be assigned by immediate supervisor

Key Competencies

• Demonstrated experience in creating, implementing and monitoring Marketing, Communication and PR campaigns.
• Strong digital and social media knowledge.
• Excellent communicator and strong copywriting skills across various digital and social channels.
• Strong relationship management skills with Internal and External stakeholders.
• Strong industry relationships with media agencies, working collaboratively to deliver Marketing, Communication and PR strategy plans.
• Familiarity and skills with the use of IT, excellent analytical and problem-solving skills.
• Ability to interpret reports from Google, Facebook and Adobe analytics.
• A clear understanding of how to deal with crisis management.
• Ability to work under tight deadlines.

Academic Background & Relevant Qualifications

• Bachelor’s degree in marketing, BSc/BA in PR, communications, journalism or its equivalent from a recognized institution.
• Professional marketing, communication and PR certifications are essential.
• Experience of running Marketing, Communications and PR strategy plans. 
• Experience with Search Engine Marketing (SEM) and knowledge of Search Engine Optimization (SEO) is an advantage.
• At least Three (3) Years and above experience in Marketing, PR & Brand management position.
• A proven track record of successful Marketing & PR campaigns.